The Effectiveness of Humor in Advertising: Analysis from an International Scope

In advertising, as in marketing, different advertising techniques are used to achieve the objectives proposed by companies, among them, to reach a large number of consumers who remember both the brand, the product as well as the advertising campaign used, that is, the effectiveness. The use of humor as an advertising technique is very recurrent among brands when looking for this effectiveness to the point of having a globalization of it at the intercultural level, coming to be used by the best companies in the five continents and getting to be one of the most used techniques in the most effective advertising campaigns of recent years

Dimensions of organisational justice impact job satisfaction and turnover intention in emerging economics

When the individual exercises a function in society, due to his or her efforts at work, he or she manifests multiple emotions that translate into behaviour. In recent years, the study of organisational behaviour has been a topic of interest in the economic and administrative sciences. Due to the importance of studying the elements that makeup employee behaviour, the objective was to analyse the influence of the dimensions that make up perceived justice, such as distributive justice, procedural justice and interactional justice, on job satisfaction and turnover intention. The data obtained from five hundred fifty-five workers in Mexico's food industry were analysed using the structural equation technique by CB-SEM. The results suggest a correlation between all the variables in the study. In this respect, it should be noted that there are positive relationships among distributive, interactional, job satisfaction and distributive justices on turnover intention. The results suggest the importance of considering business practices that enrich the feelings of justice among employees to avoid developing negative feelings towards the company that may result in job abandonment

Creativity: an intangible capital generating competitive quality in the Spanish advertising industry

Advertising rankings have a high impact on the advertising industry, where creativity is one of the key variables of an advertising agency's success. The aim of this paper is to analyze the current position of Spanish advertising agencies in the UNIR (Universidad Internacional de la Rioja) Iberoamerican Advertising Ranking, which evaluates the competitiveness of agencies through the results of their products. In other words, this ranking assesses agencies' creative capacity in advertising and considers a thorough examination of the awards they have won and the festivals they have won them in. This paper studies tendencies according to positions, background and score in the ranking during the 2012-2016 period of all the agencies, Spanish or foreign working in Spain, in each one of the five years. The study will focus on the 25 most creative agencies of the ranking in Spain. The tendency of positioning of Spanish advertising agencies in the ranking show different behaviors and demonstrate strong competitiveness and a fight for being on the top of the list; which is led by international agencies

Happiness and Cultural Tourism: The Perspective of Civil Participation

In this research we analyze links between happiness and cultural tourism, taking the European Holy Grail Route in Spain as a cultural tourist product. Questions that arise are, among others, can cultural tourism generate understanding and social cohesion? Consequently, can it also mean increasing the happiness of both tourists and the host population? How and what can be learned from cultural tourism as a peaceful social process? Specifically, a qualitative approach was made in which we conducted semi-structured interviews with people belonging to civil society associations linked to the route. An analysis of the narratives (from the interviews) through the grounded theory was carried out. Improved individual reasons for happiness and social cohesion as a result of positive significant experiences are observed in the first step of results, and an exportable Decalogue of social behavior in cultural tourism experiences is presented and evaluated by the interviewees and shown as a research proposal

Communication, Social Networks and Sustainable Development Goals: A Reflection From the Perspective of Social Marketing and Happiness Management in the General Elections in Spain

The challenges imposed by the global development agenda imply reflecting on the role and contribution of political parties to development processes in the online environment. Social networks have been characterised as a part of the strategies of political campaigns, as it allows political leaders to establish bidirectional communication with citizens. In this context, the present study aims to empirically explore the leading Spanish political formations' publications from a social marketing perspective. In this way, it will be possible to verify how issues related to the Sustainable Development Goals (SDGs) are addressed. On the one hand, this requires elaborating the communication profiles of the main political parties presented to the Spanish General Elections from 2015 to 2019. On the other hand, to analyse whether social themes better discriminate or distinguish one political party from another. For this purpose, a methodology based on text mining, content analysis from a quantitative and qualitative approach, and simple correspondence analysis has been used. Finally, it should be noted that the results of this research show that there are differences between political parties according to the social issues published, with a divergence between the social issues that provoke a better reaction from the public and those most published on Facebook

Happiness Management: A Culture to Explore From Brand Orientation as a Sign of Responsible and Sustainable Production

The overarching call to action represented by the sustainable development goals (SDGs) calls for new sustainable production and management models. Likewise, in periods of crisis, such as the current COVID-19 pandemic, companies are forced to develop competitive and sustainable development strategies to increase their brand value and achieve a good market position. Therefore, this work's main objective is to design a structural equation modelling (SEM) to analyse the main critical dimensions of brand orientation to influence happiness in responsible and sustainable entities. For this purpose, a descriptive cross-sectional study was carried out based on primary data from a survey of a representative sample of 216 managers of small- and medium-sized enterprises in Andalusia (Spain) in the construction, industry and services sectors. The model results reveal significant dimensions of brand orientation and positively direct influence on happiness management. One of the significant managerial implications of this work is that the model allows for more responsible and sustainable management of entities by considering brand orientation about happiness

Towards a happy, creative and social higher education institution: the case of non-profit marketing and business creation subjects at the University of Cádiz

One of the social responsibilities university professors of a Marketing class should have is to provide their students basic knowledge about the history of companies, marketing, etc. Therefore, some professors from the University of Cádiz who taught Non-Profit Marketing and Business Creation during the first semester of the 2017 academic period created a collaborative teaching approach based on historical debates related to these two classes. The election of this pedagogical tool is justified since it is widely used by prestigious universities such as Oxford and Harvard to promote happiness and creativity in students by developing reflective thought, oratory, teamwork, emotional intelligence and Aristotelian dialogue. The obtained results are expected to encourage the implementation of historical debates in other Spanish faculties

¿Queremos modelos productivos sostenibles y ecoinnovadores en la era del siglo XXI?

Actualmente, las entidades trabajan en mercados altamente competitivos y con continuos cambios económicos, sociales, medioambientales que hacen que los modelos de gestión deban estar alineados con los Objetivos de Desarrollo Sostenible (ODS). Concretamente, este trabajo se encuentra alineado con el ODS 12 “producción y consumo responsable”. El objetivo principal de este trabajo es diseñar un modelo productivo enfocado a una orientación a la marca que apuesta por el desarrollo sostenible en cada una de sus dimensiones y en relación con el happiness management. Para ello, se ha desarrollado un estudio correlacional transversal con datos primarios mediante encuesta con una muestra de 216 directores de pymes de Andalucía en los sectores de la construcción, industria y servicios. El análisis se ha llevado a cabo mediante el diseño de un modelo de ecuaciones estructurales (SEM), que ha permitido analizar las principales dimensiones de la orientación de la marca, y, en consecuencia, estudiar su efecto en el happiness management de las pymes. Los resultados alcanzados ponen de manifiesto que la dimensión orientación a la marca influye directamente en la cultura empresarial del happiness management.Nowadays, entities work in highly competitive markets and with continuous economic, social and environmental changes that make that management models must be aligned with the Sustainable Development Goals (SDGs). Specifically, this work is aligned with SDG 12 "responsible production and consumption". The main objective of this work is to design a production model focused on a brand orientation that is committed to sustainable development in each of its dimensions and in relation to happiness management. For this purpose, a cross-sectional correlational study has been developed with primary data through a survey with a sample of 216 managers of SMEs in Andalusia in the construction, industry and services sectors. The analysis was carried out through the design of a structural equation model (SEM), which allowed us to analyse the main dimensions of brand orientation and, consequently, to study its effect on the happiness management of companies. The results show that the brand orientation dimension directly influences the corporate culture of happiness management

POLISH JOURNAL OF MANAGEMENT STUDIES

When the individual exercises a function in society, due to his or her efforts at work, he or she manifests multiple emotions that translate into behaviour. In recent years, the study of organisational behaviour has been a topic of interest in the economic and administrative sciences. Due to the importance of studying the elements that makeup employee behaviour, the objective was to analyse the influence of the dimensions that make up perceived justice, such as distributive justice, procedural justice and interactional justice, on job satisfaction and turnover intention. The data obtained from five hundred fifty-five workers in Mexico's food industry were analysed using the structural equation technique by CB-SEM. The results suggest a correlation between all the variables in the study. In this respect, it should be noted that there are positive relationships among distributive, interactional, job satisfaction and distributive justices on turnover intention. The results suggest the importance of considering business practices that enrich the feelings of justice among employees to avoid developing negative feelings towards the company that may result in job abandonment. RESUMEN Cuando el individuo ejerce una función en la sociedad, debido a su esfuerzo en el trabajo, manifiesta múltiples emociones que se traducen en comportamiento. En los últimos años, el estudio del comportamiento organizacional ha sido un tema de interés en las ciencias económicas y administrativas. Debido a la importancia de estudiar los elementos que componen el comportamiento de los empleados, el objetivo fue analizar la influencia de las dimensiones que componen la justicia percibida, como la justicia distributiva, la justicia procedimental y la justicia interaccional, sobre la satisfacción laboral y la intención de rotación. Los datos obtenidos de quinientos cincuenta y cinco trabajadores de la industria alimentaria de México se analizaron mediante la técnica de ecuaciones estructurales por CB-SEM. Los resultados sugieren una correlación entre todas las variables en estudio. En este sentido, cabe señalar que existen relaciones positivas entre las justicias distributiva, interaccional, de satisfacción laboral y distributiva sobre la intención de rotación. Los resultados sugieren la importancia de considerar prácticas empresariales que enriquezcan los sentimientos de justicia entre los empleados para evitar desarrollar sentimientos negativos hacia la empresa que puedan derivar en el abandono del trabajo.INDEX COPERNICUS INTERNATIONALhttps://pjms.zim.pcz.pl/resources/html/article/details?id=23030

Journal of Legal, Ethical and Regulatory Issues

Employees play a vital role in the results of companies, which is why the study of elements of the company's behaviour and climate is necessary for the retention of human talent. This study aims to identify the influence of perceived fairness, job satisfaction, support for innovation and trust on employee turnover and the relationship between these variables. In order to achieve this objective, a quantitative methodological design was carried out. A questionnaire was administered to 555 employees of a food industry company in northwestern Mexico. This instrument was validated for construct validity using Cronbach's alpha and for convergent and discriminant validity. The internal consistency of the model's constructs was also determined using an exploratory factor analysis using the principal components method. Positive and significant correlations were found between perceived fairness, job satisfaction, support for innovation and trust, as well as negative and significant correlations between these constructs and job desertion. The Covariance-Based Structural Equation Method (CB-SEM) was also used to determine causality conditions between the variables of perceived justice, job satisfaction, support for innovation, and trust concerning job dropout. It was found that organisational justice and job satisfaction predict a negative effect on job dropout. However, this effect was not pessimistic about the variables of trust and support for innovation. We conclude the importance of considering actions that promote workers' subjective well-being and on a series of recommendations for best practice managementJournal of Legal, Ethical and Regulatory Issueshttps://www.abacademies.org/articles/a-structural-equations-model-of-job-disengagement-from-the-constructs-of-organizational-justice-job-satisfaction-innovat.pd