Doing the Right Things and Doing the Things Right -Endorsers in Retail Store Flyer Advertising

Store flyers are an important but rarely investigated medium in influencing store image percep-tions and store sales. This paper investigates whether depicting of entrepreneurs with their asso-ciates, or showing physically attractive models, or no endorsers at all can make a contribution to such influence. We examined the impact of endorsers' effectiveness and efficiency on consumer perceptions by interviewing 300 respondents, as well as their effect on purchasing behavior by disseminating 90,000 store flyers. The findings demonstrate new insights on the impact of en-dorsers on consumer perceptions, however, the results do not support the same influence on pur-chasing behavior

Blinds up or down? The influence of transparency, future orientation, and CSR on sustainable and responsible behavior

One of the critical goals of this research is to explore how and when a business’ transparency leads to greater willingness to engage in sustainable and responsible consumption by consumers. Data were collected in two studies. Study 1 collected data from 219 consumers in a large shopping mall. Study 2 followed an experimental approach and employed data from 327 participants. The current research contributes to theory by hypothesizing and demonstrating when transparency is associated with higher willingness for sustainable and responsible consumption. Critically, the positive benefits of transparency vary according to a business’ future orientation, corporate social responsibility, and levels of customer involvement. An important societal and practical implication of the current research is that business should not be expected to focus on transparency in isolation but rather also needs to consider levels of perceived future orientation, corporate social responsibility, and levels of customer involvement to strengthen sustainable and responsible behavior effectively. This research builds on and extends current knowledge by exploring the key role of business’ transparency in influencing sustainable and responsible customer behavior and examines critical boundary conditions for the observed effects

International value chain processes by retailers and wholesalers --A general approach

International audienceMany traditional behaviorist or marketing approaches and descriptive models have been developed in the past to explaininternationalization of retail firms. Only a few of these have a wider scope comparable to theories used today in internationalmanagement research. The international retailing research so far has barely touched upon the international management of value-addedactivities and processes. This paper proposes and discusses a general value chain approach which opens up a promising perspective toprovide a new direction for research and a better understanding of management options for increasingly internationalized retail firms.This appears to be all the more important because, in practice, more and more highly internationalized firms are structuring their valueaddedactivities and processes on an increasingly international basis in order to gain competitive advantages or to increase their profits