OPTIMALISASI PENGOLAHAN BAHAN PUSTAKA DI KANTOR PERPUSTAKAAN DAN ARSIP DAERAH KABUPATEN KARIMUN

The library materials management is one of the main activities in a series of library process. This activities allow the library collections to be organized in a systematic, effective and efficient manner. The performance of processing library materials greatly influences the success of the library in carrying out its duties and functions. This study aims to examine the optimization of processing library materials in the Regional Library and Archives Office of Karimun Regency. The approach used in this study is a qualitative approach. The population in this study were all staff at the Regional Library Office and the Archives of Karimun Regency totaling 48 people. With a sample of 10 people, namely 5 civil servants and 5 honorary people. As the result of the study concluded that here are several things that can be done by universities in order to change the community's stigma about the existence of universities. First, with more professional library management. Second, the development of a library with adequate facilities. The building or library room is quite good, in the sense that it is adequately visited by visitors. This is inseparable from the maintenance of space and buildings by librarian officers as a place to store collections of library materials, librarian workplaces, and reading rooms for library users. library equipment owned by the library and archives of the District of Karimun are library materials, research cabinets for goods, tables, chairs, collection shelves, library materials, magazines, newspapers, book stroller, and wall boards

Efektivitas Iklan Traveloka Televisi Konvensional Pada Konsumen di Era Digital

Tujuan Traveloka beriklan adalah untuk meningkatkan kesadaran masyarakat akan hadirnya Traveloka sebagai salah satu pelopor online travel agency di Indonesia, serta untuk meningkatkan jumlah pengguna. Tujuan penelitian ini untuk mengetahui efektivitas iklan. Penelitian ini merupakan penelitian kuantitatif deskriptif dengan paradigma positivistik.  Pengukuran efektivitas iklan dilakukan dengan menggunakan model Customer Response Index (CRI). Hasil pengukuran di analisis disertai dengan penjelasan faktor-faktor yang menjadi alasan responden dalam memberikan respon mengacu pada indikator dari model Hierarchy of Effect. Hasil akhir penghitungan diperoleh nilai CRI sebesar 51,4% lebih besar dari unaware 1,4%, no comprehend 5,1%, no interest 12,9%, no intention 9,6% dan no action 19,6%. Hal tersebut menunjukkan bahwa iklan televisi Traveloka “Edisi Ramadhan–Trip Mudik” tahun 2017 efektif. Kesimpulan diperoleh melalui pengujian model CRI diketahui bahwa nilai CRI (tahap action) lebih besar dari unaware, no comprehend, no interest, no intention dan no action iklan televisi Traveloka “Edisi Ramadhan–Trip Mudik” tahun 2017 efektif

Skill, Transformational Leadership, And Competitiveness: Relationships In A Love Triangle

This study aims to see the extent to which transformational leadership plays a role in mediating the relationship between personal skills and the competitiveness of private employees in the Karimun district. The total population used was 75 respondents selected based on random sampling techniques. Data analysis techniques use Smart PLS, and the results of this study are: 1) Skills have a direct and significant effect on competitiveness; skills possessed by employees can help increase the competitiveness of companies in a competitive market. 2) Skills have a significant influence on transformational leadership. Good skills can help a leader to set a good example, provide clear direction, motivate the team, solve problems, and build good relationships with his team members. 3) Transformational leadership has a significant positive impact on the company’s competitiveness. Transformational leadership can help increase productivity, drive innovation, increase employee satisfaction, and improve company reputation and competitiveness. 4) Skills have a direct and significant effect on competitiveness through transformational leadership. Skills can help increase productivity, drive innovation, increase employee satisfaction, improve a company's reputation, and enhance a company's overall competitive ability