Speech of Prof Morkel Terblance, a former Dean (Medunsa) and former Deputy-Dean (Onderstepoort) at the Centenary celebration on February 07, 2020

Speech delivered by Prof Morkel Terblanche, former Dean of Medunsa and former Deputy-Dean at the Faculty of Veterinary Science, Onderstepoort, at the Centenary celebration event on February 07, 2020. The speech highlighted the role of veterinary education at the Medunsa Facultyab202

Class reunion of 1969

In bibbberende koue weer, reen en ysige winde het die 1969-finalejaarsklas gedurende die naweek van 28 April tot 1 Mei 1989 byeengekom in Golden Gate vir 'n klas reunie.Article originally published in VetNews/ VetNuus, Novembe 1989 (page 28), the monthly magazine of the South African Veterinary AssociationText written in Afrikaans and Englishab202

THE POTENTIAL HEALTH IMPACT OF GLOBAL CLIMATE CHANGE

It is well known that airpollution can affect human health directly and indirectly. The direct effects as a result of inhalation or dermal contact are widely studied and reasonably well characterized. However, great uncertainty still exists about the magnitude and rate of global climate change. The potential adverse impact on man warrants attention even in these early stages of change. This paper summarises information on the potential health impacts of climate change, published in international literature since 1986 with special reference to the South African situation

An Exploratory Qualitative Study of Brand Associations as a Means for Brand Extensions: part 2

One of the more familiar means to capitalise on the reputation of an established brand, is to use the brand name to introduce new products in a different product category. Various factors impact on the extent to which brand extensions can benefit from or even detract from the original brand. The focus of this study is on brand associations as means to extend the original brand. A qualitative study, in contrast with the quantitative nature of most earlier studies, was used to elicit an unbiased picture of consumers’ associations of a brand. The use of a qualitative study also made it possible to follow up on and probe  the comments made by respondents. The study examined consumers’ reactions to a variety of fictitious extensions for four different popular brands (Coca-Cola, Benetton, Yamaha, and Kellogg’s). The key rationale for this study was to observe how consumers’ associations of a brand impact on their evaluation of extensions to that brand. Six propositions were investigated. Because of the considerable extent of the findings generated by the qualitative approach, the research is reported in two parts. The findings on three propositions were reported in Kasper, Strepp and Terblanche (2005). The findings on the remaining three propositions are described in this second part of the reported research