2 research outputs found

    The Extrinsic Effects of Unauthenticated Publications on Social Media on Readers’ Judgement and Perception

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    The dissemination of unauthenticated publications on social media platforms has increased over the years and the factors, congruent to the extrinsic effects of these publications, are less studied and analyzed. It is important to understand the relationship between social media content deception and the sharing behavior of all the readers who engage with it on a daily basis. This research studies the perception of 16 Malaysian individuals on the antecedents of falling prey and sharing fake news as well as their perceptions on the general repercussions that are deemed prominent. Emphasizing on the prevalence of mass sharing, these publications continue to significantly impact readers with time, as exemplified in the findings of the research. Study findings also indicate that crucial periods, such as the COVID-19 pandemic, inculcate curiosity and vulnerability and thus making it easier for readers to fall prey to social media postings that serve as a facade for all misinformation and disinformation

    Feminism and a View of Conservative Gender Roles among Young Working Women in Malaysia

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    People are often influenced by norms and ideologies, including the concepts of feminism and conservative gender roles. With perceptions evolving constantly, we intend to investigate the subject of feminism and the view of young working women in Malaysia with regards to conservative gender roles. Studies on the subject have been scarce or minimal so far, hence understanding the general population’s perception will allow us to better measure public awareness on the topic of our research. The demographic of participants in this study specifically encompasses working women, between the ages of eighteen and forty years old. The participants were recruited through virtual mediums, namely WhatsApp, Facebook and Instagram. They were then asked to participate in a semi-structured interview to aid in the collection of detailed data which was then analysed through the process of transcription and coding for recurring themes. The study suggests that young working women in Malaysia are more in tune with feminism than originally anticipated due to digital platforms. Among the inequalities faced in the workforce, the most cited are equal and fair pay. Family upbringing, tradition and culture were often cited as shaping the general evolution of gender roles. Research can be done on feminism, gender roles and their implications on the LGBT community as a whole
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