OE-6 Building a Personal Brand on Social Media from Experiential Marketing Perspective - A Case Study on Indonesia’s Fashion Instagrammers

Instagram enhances online presence and identity, and allows more effective interaction not only for personal reasons, but also for business purposes. Experiential marketing is a new marketing concept that focusing on creative and innovative ways to appeal customers' senses, feelings, intellect, curiousity and self image rather than to rational, utilitarian notions of value. This paper aims to study about how the certain personality could build up their personal brand with Instagram as their main media from the experiential marketing view with the Analytical Hierarchy Process. Instagram fashion personal brands in Indonesia were the main source of the data collection. By the research, Sense factor is the most important strategic experiential module factor as in its relation with notable visual strength of Instagram. To be able to apply the Sense as a strategic experiential module, the consideration about tactical and practical factors are required. The 5 most important tactical factor is the Visual Elements factor, in which is about producing vivid content, Personality, a factor in terms of showing one true self, Relationship factor related to things about managing and maintaining relationships between stakeholders on Instagram environment, Signature, the factor about showing their own brand DNA, and Verbal Elements, the factor about communication in form of words. For practical factors are Image, by the image processing results and image taking directions, Apparel, with clothing combinations, style and brands, Authenticity, by being one true self, Caption, with the wording on every posts, and Brand and Followers, as brand to create a link or connection. As the implications, the fashion personal brands as the influencers could apply the key to draw attention from the audiences and make an impact to fashion enterprises in Indonesia

Quantitative evaluation for spasticity of calf muscle after botulinum toxin injection in patients with cerebral palsy: a pilot study

BACKGROUND: Cerebral palsy (CP) is the most common pediatric disease to cause motor disability. Two common symptoms in CP are spasticity and contracture. If this occurred in the ankle plantar flexors of children with CP, it will impair their gait and active daily living profoundly. Most children with CP receive botulinum toxin type A (BoNT-A) injection to reduce muscle tone, but a knowledge gap exists in the understanding of changes of neural and non-neural components of spasticity after injection. The purpose of this study was to determine if our device for quantitative modified Tardieu approach (QMTA) is a valid method to assess spasticity of calf muscles after botulinum toxin injection. METHODS: In this study, we intended to develop a device for quantitative measurement of spasticity in calf muscles based on the modified Tardieu scale (MTS) and techniques of biomedical engineering. Our QMTA measures the angular displacement and resistance of stretched joint with a device that is light, portable and can be operated similar to conventional approaches for MTS. The static (R2), dynamic (R1) and R2-R1 angles derived from the reactive signals collected by the miniature sensors are used to represent the non-neural and neural components of stretched spastic muscles. Four children with CP were recruited to assess the change in spasticity in their gastrocnemius muscles before and 4 weeks after BoNT-A injection. RESULTS: A simulated ankle model validated the performance of our device in measuring joint displacement and estimating the angle of catch. Data from our participants with CP showed that R2 and R2-R1 improved significantly after BoNT-A administration. It indicates both neural and non-neural components of the spastic gastrocnemius muscles improved at four weeks after BoNT-A injection in children with CP. CONCLUSION: Our device for QMTA can objectively measure the changes in spasticity of the gastrocnemius muscle in children with cerebral palsy after BoNT-A injection

Risk factors for subsidence in anterior cervical fusion with stand-alone polyetheretherketone (PEEK) cages: a review of 82 cases and 182 levels

INTRODUCTION: To determine risk factors for subsidence in patients treated with anterior cervical discectomy and fusion (ACDF) and stand-alone polyetheretherketone (PEEK) cages. MATERIALS AND METHODS: Records of patients with degenerative spondylosis or traumatic disc herniation resulting in radiculopathy or myelopathy between C2 and C7 who underwent ACDF with stand-alone PEEK cages were retrospectively reviewed. Cages were filled with autogenous cancellous bone harvested from iliac crest or hydroxyapatite. Subsidence was defined as a decrease of 3 mm or more of anterior or posterior disc height from that measured on the postoperative radiograph. Eighty-two patients (32 males, 50 females; 182 treatment levels) were included in the analysis. RESULTS: Most patients had 1–2 treatment levels (62.2 %), and 37.8 % had 3–4 treatment levels. Treatment levels were from C2–7. Of the 82 patients, cage subsidence occurred in 31 patients, and at 39 treatment levels. Multivariable analysis showed that subsidence was more likely to occur in patients with more than two treatment levels, and more likely to occur at treatment levels C5–7 than at levels C2–5. Subsidence was not associated with postoperative alignment change but associated with more disc height change (relatively oversized cage). CONCLUSION: Subsidence is associated with a greater number of treatment levels, treatment at C5–7 and relatively oversized cage use

TIME millimeter wave grating spectrometer

The Tomographic Ionized-carbon Mapping Experiment (TIME) utilizes grating spectrometers to achieve instantaneous wideband coverage with background-limited sensitivity. A unique approach is employed in which curved gratings are used in parallel plate waveguides to focus and diffract broadband light from feed horns toward detector arrays. TIME will measure singly ionized carbon fluctuations from 5 < z < 9 with an imaging spectrometer. 32 independent spectrometers are assembled into two stacks of 16, one per polarization. Each grating has 210 facets and provides a resolving power R of ~ 200 over the 186–324 GHz frequency range. The dispersed light is detected using 2-D arrays of transition edge sensor bolometers. The instrument is housed in a closed-cycle 4K–1K–300mK cryostat. The spectrometers and detectors are cooled using a dual-stage 250/300 mK refrigerator