Comment les Chinois sont-ils devenus touristes ?

National audienc

Cruise tourism in China

The cruise industry is growing internationally at an unprecedented rate and is a holiday tyoe that has now extended to Asia and China. China now represents a market barely signifi cant in terms of market share, but is considered extremely promising in the future as sea cruises come into reach to Chinese tourists. The objective of this paper is to analyze the conditions of implementation of the companies serving China and to understand the strategies used to win customers in China. Th ree main points will be analyzed: the state of the market, the position and actions of the central and local governments in China, and fi nally, the adjustments made by the companies to attract a clientele for whom the product was unknown until a few years ago

Le surf en Chine : entre imposition politique et engouement économique

International audienc

Le camping en Chine : Pratiques et représentation. Le cas de Songlanshan

International audienc

The adaptation strategies of the cruise lines to the Chinese tourists

The cruise industry is growing internationally at an unprecedented rate and is a holiday tyoe that has now extended to Asia and China. China now represents a market barely significant in terms of market share, but is considered extremely promising in the future as sea cruises come into reach to Chinese tourists. The objective of this paper is to analyze the conditions of implementation of the companies serving China and to understand the strategies used to win customers in China. Three main points will be analyzed: the state of the market, the position and actions of the central and local governments in China, and finally, the adjustments made by the companies to attract a clientele for whom the product was unknown until a few years ago

Les usages sociaux et touristiques des espaces littoraux. Eléments de comparaison entre la France et la Chine

International audienc