Web-Based Implementation of E-Marketing to Support Product Marketing of Chemical Manufacturing Company

Currently, many company's marketing strategies are limited only to face-to-face communication, telephone, facsimile, company portfolio, and product brochures. However, those marketing strategies are well- known to have limited impacts. Therefore, the presence of e-marketing as one of the marketing strategies would be appropriate to cover the weaknesses and to solve a number of the marketing problems. The purpose of this study is to discuss matters related to marketing, such as, proposing a marketing plan using website, expanding marketing segment, and introducing existing products for a chemical manufacturing company. The adopted research method is a descriptive method where the study is directly performed on the research object to acquire necessary data. The collected data are further analyzed using the Porter's Five Force and SWOT analysis. Fi- nally, the work provides a number of recommendations for implementing e-marketing strategies to support the company business

The Effect of Social Media to the Brand Awareness of a Product of a Company

Social media is an online media, where the users can easily participate, share, and create any content such as banner, posters, videos and advertisement. Many companies use these social media as a tool to promote their products and make customers aware with their brand. On the other hand, not all companies succeed to market their products and make their products are at their customers' awareness. The purpose of this research is to find the correlation between social media commu- nication marketing with companys brand awareness in social media. The research method for this research is quantitative research. This method collects data with explanative research type which explains the relationship between two variables. The result of this research is to show that marketing communication in a company has an impact to company's brand awareness. In addition, this research wants to show that marketing via social media can give impact to company's revenue. The summary of this research is to get significant information about the effect of social media toward companys brand awareness through quantitative and explanative research method due to the rising of social media

Kajian E-service Quality terhadap Kepuasan Mahasiswa dalam Membentuk Word Of Mouth Marketing

Kajian ini bertujuan mengetahui apakah e-Service Quality dapat mempengaruhi kepuasan mahasiswa secara positif dan secara tidak langsung menghasilkan Word of Mouth marketing. Pengukuran dilakukan dengan menggunakan metode Structural Equation Modelling. Selain itu, akan diberikan juga hasil rekomendasi strategi pengembangan yang cocok untuk mengoptimalkan e-service dan analisanya dengan menggunakan value shops dan analisa SWOT. Hasil kajian ini membuktikan seluruh hipotesis memiliki indikasi positif bahwa kualitas e-Service menjadi faktor penting untuk membangun Word of Mouth marketing. Simpulan dari kajian ini menjadi hal yang perlu diperhatikan oleh institusi pendidikan guna meningkatkan layanannya