59 research outputs found
Methodological Opportunities for Improving the Quality of Higher Education Institutions
As a consequence of the demographic tendencies of the developed countries the competition between higher education institutions is more and more intense in order to have and hold students. In this way they are interested in surveying their students’ expectations and satisfaction to find out how and where to improve the institutions while the research also serves other purposes, as well. The present study is aimed at analysing the examinations directed at service quality assessment in higher education. The expectations, experience and the significance of further evaluations are examined. The analyses has happened with the help of literature overview and own quantitative researches. Results show that expectations and satisfaction are rather influenced by personality traits and the type of the given faculty topic than the real competencies.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.</p
Analysis of Competitiveness with Online Marketing Tools in Hungary
In the world of marketing, innovative solutions and new development opportunities will always come into play. They play of the major factor in improving the competitiveness and for consumers needs as well. The aim of the study is to examine and compare the efficiency and effectiveness measurement of the online campaigns. At first, this study is arising the theoretical approaches and then points to the practical application differences and also wants to rank the effectiveness of online. The currently used Hungarian online measures (rate/index) are explained in this study by using the available practical literature. The in-depth interviews will be conducted with the consent of online shop managers and leader professionals of creative and advertisement agencies. Procession of the practical literature will include the online advertising methods ranked by the CPM (Cost per 1000 Impression) will imply the effectiveness of ads. Our research methodology followed qualitative strategy, on the base of content analyses of in-depth interviews of online experts (N=7). We recorded the conversation and then we transcribed the data. Our questions were structured. The questioning went between 10 March 2016 and 18 May. 7 persons have taken part in the research, regarding to their profession they were mid, - or top managers and had at least 4 maximum 15 years of experience. Regarding to their activities, there are who is planning, leading and following up marketing and/or creative campaigns – together with analyses – or with full-service of web shop, online legal advising, retargeting and optimization services. Each interviewee serves the business-to-business trade. Furthermore our aim is to present the Hungarian online advertising trends in 2016. This indication will show the effectiveness of different marketing tools, also the reach of online experts, which is a tool in increasing competitiveness. This research will point out the possible measuring methods and indications, which allows the integrated testing of performance on different channels.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.</p
Online élelmiszervásárlási szokások és lehetőségek vizsgálata magyar és amerikai online vásárlók körében
A tĂ©maválasztás idĹ‘szerű, aktuális. Jelen kutatásban elemzĂ©sre kerĂĽltek a – nem reprezentatĂv – minta alapján a magyar Ă©s az amerikai online vásárlĂłk nemzetisĂ©gbeli Ă©s demográfiai azonosságai, valamint kĂĽlönbsĂ©gei.
A cikk elsĹ‘ cĂ©lkitűzĂ©se a kutatási eredmĂ©nyek elemzĂ©se során feltárni a nemzetenkĂ©nt eltĂ©rĹ‘ online termĂ©k- Ă©s szolgáltatáskategĂłriákat. A kutatásban rĂ©sztvevĹ‘ magyar fogyasztĂłk többsĂ©ge a leggyakrabban vásárolt online termĂ©k Ă©s/vagy szolgáltatáskategĂłriák közĂ© a melegĂ©telt, az Ă©lelmiszert Ă©s a napi fogyasztási cikkeket sorolta, valamint Âą/â‚…-ĂĽk jelölte, hogy igĂ©nybe veszi az online biztosĂtĂłk Ă©s bankok oldalait. A megkĂ©rdezett amerikaiak leginkább divatipari termĂ©keket, ruhaneműket Ă©s kiegĂ©szĂtĹ‘ket vásárolnak online. További kutatások során kiderĂĽlt, hogy az eltĂ©rĹ‘ fogyasztĂłi szokások egyik fĹ‘ oka, hogy a vizsgált rĂ©giĂłban szinte egyáltalán nincsen melegĂ©tel kiszállĂtás, csupán a hĂ©tköznapi bevásárlás lehetĹ‘sĂ©ge adott (pĂ©ldául napi fogyasztási cikkek, fĂ©lkĂ©sz termĂ©kek vásárlása, stb.).
További kutatási cĂ©l volt a tanulmány eredÂmĂ©nyei alapján feltárni, hogy mely változĂłk, illetve milyen informáciĂłk játszhatnak szerepet az online vásárlás elĹ‘nyben rĂ©szesĂtĂ©sĂ©ben. Ezt az 1. táblázat „online vásárlás indoklásának” állĂtásai tartalmazzák, amelyek összefoglalják az online vásárlás elĹ‘nyeit Ă©s hátrányait. A foÂgyasztĂłk preferenciáit vizsgálva a nemzetisĂ©g tekintetĂ©ben a „jobb minĹ‘sĂ©g”, a „csak online vásárolható” meg a termĂ©k, továbbá a „kĂ©nyelem”, illetve az „interneten csak összehasonlĂtom” állĂtásokban volt szignifikáns kĂĽlönbsĂ©g. Ezen tĂşlmenĹ‘en a „jobb minĹ‘sĂ©g” esetĂ©ben a nemzetek között tapasztalt demográfiai kĂĽlönbsĂ©gek (mint pĂ©ldául a szemĂ©lyek iskolai vĂ©gezettsĂ©ge Ă©s jövedelme) is jelentĹ‘sen befolyásolták a kapott eredmĂ©nyeket. PĂ©ldakĂ©nt emlĂtve a „jĂłval átlag alatti jövedelem” kateÂgĂłriájában mutattak az amerikai Ă©s a magyar fogyasztĂłk közel azonos Ă©rtĂ©ket. A további jövedelem kategĂłriákban az amerikaiak inkább Ă©rtettek egyet azzal, hogy azĂ©rt böngĂ©sznek az interneten, mert ott csak összehasonlĂtják a termĂ©keket, mint az ugyanakkora jövedelemmel rendelkezĹ‘ magyar fogyasztĂłk. A vizsgálat az „interneten csak összehasonlĂtom” állĂtás esetĂ©ben, jövedelem szintenkĂ©nt mutatott kiemelt eltĂ©rĂ©st.
Az online Ă©lelmiszervásárlásra kiterjedĹ‘ kĂ©rdĂ©sben a VR szemĂĽveg segĂtsĂ©gĂ©vel, otthonrĂłl intĂ©zhetĹ‘ virtuális Ă©lelmiszerbevásárlás lehetĹ‘sĂ©gĂ©t vizsgáltam, ahol mindkĂ©t nemzetisĂ©g esetĂ©ben közepes, relatĂv semleges Ă©rtĂ©ket kaptam. Eszerint az Ă©lelmiszerboltban tett virtuális bevásárlás lehetĹ‘sĂ©gĂ©re nem kaptam egyĂ©rtelmű, pozitĂv eredmĂ©nyt.
Mostani kĂ©rdĹ‘Ăves megkĂ©rdezĂ©sem eredmĂ©nyei alapján további potenciális kutatási tĂ©makörök merĂĽltek fel számos tudományterĂĽletre vonatkoztatva (pl. a robottechnika Ă©s a szoftverfejlesztĂ©s), amelyeket a kĂ©sĹ‘bbiek során további kutatásokkal fogok megvizsgálni.L
Nemzetenként eltérő e-logisztikai trendek felkutatása
A 4. ipari forradalom beköszöntĂ©vel megjelent a logisztika 4.0, amely egy gyorsan változĂł, innovatĂv korszak beköszöntĂ©t hozta el a hagyományos Ă©s az elektronikus kereskedelemben Ă©rintett tagok számára. A tanulmány cĂ©lja, hogy az ipari forradalom során átalakult, kifejlesztett vagy tervezett e-logisztika, valamint logisztika 4.0 fogalmát tisztázza, az ezzel kapcsolatos eszközöket Ă©s fogalmakat ismertesse hazai, valamint nemzetközi tekintetben egyaránt. Az összehasonlĂtás mellett további cĂ©lkitűzĂ©s, hogy a számottevĹ‘ fejlesztĂ©seket a kĂ©szĂtett (szakmai) mĂ©lyinterjĂşk segĂtsĂ©gĂ©vel ismertesse Ă©s irányt mutasson a jövĹ‘ digitális világa felĂ©
Analysis of Food Consumption in Hungary
The background of our research considers consumers\u27 awareness about the contents of their food and investigates the labels and wording on food packaging. The \u27organic\u27 labels on this packaging hold different levels of importance for Hungarian people based on their age and social-economic status. This topic will remain highly relevant, since most companies desire to understand the behaviour of their Hungarian consumers. By examining consumers’ behaviour patterns and inexpensive marketing tips, companies can consider the most effective method to increase the purchase of their products. As such, consumer behaviour patterns should be researched in the short term based on the use of specific products or on the use of generic brands versus personal preferences. Currently, the roles of health-awareness and cost-consciousness are changing, as are environmental protection regulations and consumers’ awareness of the dangers of hazardous substances. The article focuses on the analysis of Hungarian behaviour patterns related to foodstuff grocery consumption. The database was taken from IPSOS Ltd. (N=1038 people), but 883 people were selected from the initial sample, based on inclusive criteria (aged between 18 and 70), while people with extreme incomes were excluded (as outliers).
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.</p
New trends at the nutrition and online markets focused on the American and the Hungarian consumers
Understanding online consumer behavior is an important undertaking in the field of business. With the Internet becoming more popular and accessible, the relationship between companies and their customers has drastically changed. The sales process is becoming more of a two-way communication relationship but there are many differences between the American and Hungarian markets.
Therefore, the objective of this study was to examine methods and procedures employed in the online nutrition market, based on the American and the Hungarian consumer sector. This research served to point out the possible methods and indications which allowed the integrated testing of performance on different channels. This part of our research was done via secondary data analyses. We used a quantitative method, involving online questionnaire analyses based on the Hungarian market.
Furthermore, our aim was to try to show the differences in the e-markets between these two countries. This part of my research was done via a quantitative method, using the individual depth interview from Hungarian marketing experts.
After finishing this research, we believe that the online market is in the heyday of youth until approximately 2018-2020. For this reason, we would like to continue this research, and our future plans are to observe, compare, and analyze changes in the way this develops. We hope that we will have a chance to work further in online marketing research to discover new and useful trends
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