Corporate Social Responsibility and its impact on the Indian Education Sector

Education is the backbone of any society in this world but the quality of education matter a lot. In India Government has been taken several steps to improve education quality but government effort alone could not do enough. Everyone should give some contribution to improve quality of education. Like government Indian Corporate sectors has been also playing very vital role to enhance education quality through their Corporate Social Responsibility. This paper explains different Initiatives which has been taken by the top Indian corporates for betterment of education and also explore its impact on Indian education sector. Purpose: The aim of the paper is to identify the CSR initiatives of Indian corporations that has a direct impact on educational field of India and to classify which type of activities are involved to support education system of India. Methodology: This study is exploratory followed by descriptive in nature. The study is essentially a review of literature on CSR. Various secondary sources have been used to support this theoretical conceptual research such as recent newspaper articles, available published literature, company reports and government websites. Findings: Since ancient time CSR activities have been adopted by Indian companies. This study found that companies in India are more interested to contribute their CSR activities in education field but study also revealed that much more contribution and efforts have been required than the current contribution. Originality: The paper shares about CSR initiatives of Corporations in field of education to uplift the education infrastructure, system and shaping the knowledge culture for better future. Implications: This study insight on Indian education sector requirement and the significant aspects of CSR initiatives taken by top corporations of India. This study contributes towards the CSR strategy formation of the companies and government for enhancing CSR initiatives for uplifting Indian education sector

Contribution of Decision Support System in Enhancing Productivity and Profitability of the Firm

The business paradigms are changing amidst changing business environment. There are newer technologies at disposal, rising customer awareness and their expectations from the need to attain efficiency and effectiveness in business processes for survival and competitive advantage. This paper provides insights on the significance of business decision making and present state of organizations that are striving to achieve optimal utilization of limited business resources. The paper highlights the nature of linear programming model and its importance in effective business decision making. The business impact of model is illustrated in the case using the linear programming model and transportation method through excel solver in computer manufacturing firms to help in deciding optimum quantity to produce within limited resources and how the computers manufactured can be distributed to market places at minimal cost. The paper elicits the effectiveness of the linear programming model to realize good decision making in business by meeting the business objectives through optimal utilization of resources. It concludes that model driven decision support system enhances the productivity and profitability of the firm in a constrained environment and is a highly effective model for solving business problems

Demographic or Psychographic Hotel Segmentation? The Emerging Market of Domestic Women Business Travellers

Market segmentation is a key marketing strategy practised by hotels. Adoption of a combination approach where demographic variables are amalgamated with the psychographic constructs can be utilized to segment the women on a domestic business trip. This will yield enlightening results for the hospitality marketers which will eventually enable them to design marketing mixes and products suited to fulfil the requirements and preferences of this particular segment of women. Using online surveys along with qualitative techniques for collecting data and analysing them through multivariate statistical techniques may take the hospitality industry to the next level of success

The influence of online marketing on start-ups

It has been proven in many studies that online marketing has played a major role in developing and shaping the future of start-ups. It is no untold truth that indeed online and digital marketing, in various forms, have and are still influencing the journey of start-ups. Owning to this, each day more and more companies and businesses inculcate online and digital marketing into their marketing strategies. However, a bulk of these studies which have been done are the perspectives of the companies themselves. A limited amount of study has been done which reflects the viewpoints of the consumer, as to how are they affected by the use of online tools for marketing. Thus, for this study, the data was collected from 132 respondents (the consumers) using an online questionnaire. The main objective of this study was to identify if digital marketing is associated with start-up success, brand awareness, and consumer purchase patterns along with the effectiveness of online marketing and traditional marketing. The analysis of the data was done using the SPSS software and a T-test in addition to correlation is applied