Towards a Framework for Understanding Fairtrade Purchase Intention in the Mainstream Environment of Supermarkets

© 2014, Springer Science+Business Media Dordrecht. Despite growing interest in ethical consumer behaviour research, ambiguity remains regarding what motivates consumers to purchase ethical products. While researchers largely attribute the growth of ethical consumerism to an increase in ethical consumer concerns and motivations, widened distribution (mainstreaming) of ethical products, such as fairtrade, questions these assumptions. A model that integrates both individual and societal values into the theory of planned behaviour is presented and empirically tested to challenge the assumption that ethical consumption is driven by ethical considerations alone. Using data sourced from fairtrade shoppers across the UK, structural equation modelling suggests that fairtrade purchase intention is driven by both societal and self-interest values. This dual value pathway helps address conceptual limitations inherent in the underlying assumptions of existing ethical purchasing behaviour m odels and helps advance understanding of consumers’ motivation to purchase ethical products

Who approves fraudulence? Configurational causes of consumers' unethical judgments

Corrupt behavior presents major challenges for organizations in a wide range of settings. This article embraces a complexity theoretical perspective to elucidate the causal patterns of factors underlying consumers’ unethical judgments. This study examines how causal conditions of four distinct domains combine into configurational causes of unethical judgments of two frequent forms of corrupt consumer behavior: shoplifting and fare dodging. The findings of fuzzy-set Qualitative Comparative Analyses indicate alternative, consistently sufficient ‘‘recipes’’ for the outcomes of interest. This study extends prior work on the topic by offering new insights into the interplay and the interconnected structures of multiple causal factors and by describing configurational causes of consumers’ ethical evaluations of corrupt behaviors. This knowledge may support practitioners and policy makers to develop education and control approaches to thwart corrupt consumer behaviors

Hunting, Herding, and Caravanning: Osteometric Identifications of Camelid Morphotypes at Khonkho Wankane, Bolivia

Khonkho Wankane is a ceremonial center located in the southern Lake Titicaca Basin, Bolivia. During the Late Formative period (AD 1-500), its residents practiced agropastoral lifeways and participated in the rise of the state at Tiwanaku. Like at many Andean sites, bones from the family Camelidae are the most abundant large mammal in domestic contexts. Identifying camelid morphotypes represented by these bones carries far-reaching implications for understanding past hunting, herding, and caravanning practices, and their roles in larger social and economic webs. Identifications were based on a locally focused reference collection, including llamas (Lama glama) from the immediate vicinity of the site, as well as Andean guanacos (Lama guanicoe), a much smaller morphotype than the Patagonian guanacos used in many osteometric studies. Multivariate statistical analyses and incisor morphology identified all four camelid. Different analyses suggest that the crux of osteometry lies in the reference collection, not the statistical test. An additional, very large morphotype likely corresponds to a castrated llama, the preferred cargo animal among modern drovers. The presence of these animals is interpreted as evidence that groups hunted vicuña (Vicugna vicugna) and guanaco, which are not currently present around the site, herded llamas and alpacas (Vicugna pacos), and perhaps organized caravans with castrated llamas.Fil: Gasco, Alejandra Valeria. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina. Universidad Nacional de Cuyo; ArgentinaFil: Marsh, Erik Johnson. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina. Universidad Nacional de Cuyo; Argentin