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7 research outputs found
A Unique Method of Constructing Brand Perceptual Maps by the Text Mining of Multimedia Consumer Reviews
Author
A. J.Trappey
A.Ries
+7 more
B.Liu
D.Jobber
J. P.Singh
J.Liu
P.Kotler
R.Malouf
T.Duncan
Publication venue
'IGI Global'
Publication date
Field of study
No full text
Crossref
Trends in the Use of Social Media as a Tool of Marketing Communications in FMCG Sector in India
Author
A. M.Kaplan
C.Castronovo
+10 more
G.Pendleton
K.Sujata
M.Heo
M.Madden
P.Kotler
R.Gopinathan
R.Majumdar
S.Fogel
T.Duncan
T.Durukan
Publication venue
'IGI Global'
Publication date
Field of study
No full text
Crossref
From Consumers to Producers
Author
A.Klaassen
B. B.Stern
+21 more
B.Lafferty
C. P.Puto
C.-H.Cho
D. E.Schultz
D. H.Schmalensee
D. K.Perry
D.McQuail
E. W.Austin
H. A.Laskey
H. A.Laskey
H. D.Lasswell
H.Ko
M. G.Weinberger
M.Ray
R. E.Petty
R. J.Lutz
R.Ohanian
T. A.Shimp
T.Duncan
Y.Chang
Y.Liu
Publication venue
'IGI Global'
Publication date
01/01/2011
Field of study
No full text
Crossref
Integrating Social Media and Traditional CRM
Author
A.Parvatiyar
C.Papadatos
+31 more
D. C.Funk
D. R.Lehmann
E. M.Rogers
E.Katz
F. F.Reichheld
F.Halper
G. E.Belch
G. R.Dowling
G. R.Miller
G.Shmueli
H. D.Lasswell
J.Strauss
L. L.Berry
M. E.Porter
M. E.Porter
M. J.Mosadegh
M.Bush
N. F.Piercy
P. F.Lazarsfeld
P.Kotler
P.Kotler
R. L.Oliver
R. P.Bagozzi
S.Gupta
T.Duncan
T.Levitt
T.Surroca
V.Kumar
V.Kumar
W.Reinartz
W.Schramm
Publication venue
'IGI Global'
Publication date
01/01/2016
Field of study
No full text
Crossref
Integrating Social Media and Traditional CRM
Author
A.Parvatiyar
C.Papadatos
+31 more
D. C.Funk
D. R.Lehmann
E. M.Rogers
E.Katz
F. F.Reichheld
F.Halper
G. E.Belch
G. R.Dowling
G. R.Miller
G.Shmueli
H. D.Lasswell
J.Strauss
L. L.Berry
M. E.Porter
M. E.Porter
M. J.Mosadegh
M.Bush
N. F.Piercy
P. F.Lazarsfeld
P.Kotler
P.Kotler
R. L.Oliver
R. P.Bagozzi
S.Gupta
T.Duncan
T.Levitt
T.Surroca
V.Kumar
V.Kumar
W.Reinartz
W.Schramm
Publication venue
'IGI Global'
Publication date
01/01/2015
Field of study
No full text
Crossref
Pacemaker lead extraction with the laser sheath: results of the pacing lead extraction with the excimer sheath (PLEXES) trial11No financial support was received for performing the procedures or collecting the data, or for data analysis.
Author
Bittl
Bruce L Wilkoff
+25 more
Byrd
Byrd
Charles J Love
Charles L Byrd
Christopher Reiser
David L Hayes
Gijsbers
Hosmer
Jarwe
Laurence M Epstein
Lloyd
Love
Myers
Oraevsky
Parsonnet
Raymond Schaerf
Reiser
Reiser
Robert A Sorrentino
Smith
Stokes
T.Duncan Sellers
van Leeuwen
van Leeuwen
Victor Parsonnet
Publication venue
'Elsevier BV'
Publication date
Field of study
No full text
Crossref
A Case-Based Identification of Internal and External Issues for Branding Strategies
Author
A. E.Pitcher
A. R.Oxenfeldt
+44 more
A.Ries
B. B.Gardner
D. A.Aaker
D. A.Aaker
D.Aaker
D.Roy
D.Roy
G.Brown
G.Keeble
G.McWilliam
J. P.Jones
J. W.Welcker
J.-N.Kapferer
J.-N.Kapferer
J.-N.Kapferer
J.Trout
J.Van den Heever
K. L.Keller
K. L.Keller
L.de Chernatony
L.Ohnemus
M.Hammer
P. V.Jenster
P.Fieldwick
P.Kotler
P.Kotler
P.Kotler
P.Martineau
P.Martineau
P.Raturi
R. D.Buzzell
R.Batra
S. J.Levy
S.Crainer
S.Czellar
S.Dibb
S.Dibb
T. J.Reynolds
T.Ambler
T.Duncan
T.Joyce
T.Watkins
W.Olins
W.Olins
Publication venue
'IGI Global'
Publication date
01/01/2015
Field of study
No full text
Crossref