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A Case-Based Identification of Internal and External Issues for Branding Strategies

Authors
  1. A. E.Pitcher
  2. A. R.Oxenfeldt
  3. A.Ries
  4. B. B.Gardner
  5. D. A.Aaker
  6. D. A.Aaker
  7. D.Aaker
  8. D.Roy
  9. D.Roy
  10. G.Brown
  11. G.Keeble
  12. G.McWilliam
  13. J. P.Jones
  14. J. W.Welcker
  15. J.-N.Kapferer
  16. J.-N.Kapferer
  17. J.-N.Kapferer
  18. J.Trout
  19. J.Van den Heever
  20. K. L.Keller
  21. K. L.Keller
  22. L.de Chernatony
  23. L.Ohnemus
  24. M.Hammer
  25. P. V.Jenster
  26. P.Fieldwick
  27. P.Kotler
  28. P.Kotler
  29. P.Kotler
  30. P.Martineau
  31. P.Martineau
  32. P.Raturi
  33. R. D.Buzzell
  34. R.Batra
  35. S. J.Levy
  36. S.Crainer
  37. S.Czellar
  38. S.Dibb
  39. S.Dibb
  40. T. J.Reynolds
  41. T.Ambler
  42. T.Duncan
  43. T.Joyce
  44. T.Watkins
  45. W.Olins
  46. W.Olins
Publication date
1 January 2015
Publisher
'IGI Global'
Doi

    Abstract

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      oaiinfo:doi/10.4018%2F978-1-4666-...
      Last time updated on 03/08/2021

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