Shopping Motivation, Optimum Stimulation Level, Cognitive Response and Store Patronage Satisfaction: a Case of Indonesia

This study focuses on the relationship between shopping motivation including t he optimum stimulation level and cognitive response and store patronage satisfaction. Shopping motivation focuses o n hedonic shopping motivations while cognitive response is measured in terms of the perception o f merchandise quality and the perception of service quality. T he findings show a moderate relationship between shopping motivation and the perception of merchandise quality and the perception of service quality.A highly significant correlation exists between the perception of merchandise quality and t he perception of service quality and store patronages satisfactio

The Optical Gravitational Lensing Experiment. Is Interstellar Extinction Toward the Galactic Center Anomalous?

Photometry of the Galactic bulge, collected during the OGLE-II microlensing search, indicates high and non-uniform interstellar extinction toward the observed fields. We use the mean I-band magnitude and V-I color of red clump stars as a tracer of interstellar extinction toward four small regions of the Galactic bulge with highly variable reddening. Similar test is performed for the most reddened region observed in the LMC. We find that the slope of the location of red clump stars in the color-magnitude diagrams (CMDs) in the Galactic bulge is significantly smaller than the slope of the reddening line following the standard extinction law (R_V=3.1) for approximations of the extinction curve by both Cardelli, Clayton and Mathis (1989, CCM89) and Fitzpatrick (1999, F99). The differences are much larger for the CCM89 approximation which, on the other hand, indicates the same slopes for the control field in the LMC, contrary to the F99 approximation. We discuss possible systematic effects that could cause the observed discrepancy. Anomalous extinction toward the Galactic bulge seems to be the most natural explanation. Our data indicate that, generally, the ratio of the total to selective absorption, R_VI, is much smaller toward the Galactic bulge than the value corresponding to the standard extinction curve (R_V=3.1). However, R_VI varies from one line-of-sight to another. Our results explain why the red clump and RR Lyr stars in the Baade's window dereddened with standard value of R_VI are redder compared to those of the local population.Comment: 16 pages. Accepted for publication in ApJ. Major changes include: comparison of the OGLE-II photometry with other data, additional comparison of the observed reddening line with that resulting from approximation of the standard extinction curve by Fitzpatrick (1999

Survey for Transiting Extrasolar Planets in Stellar Systems IV: Variables in the Field of NGC 1245

The Survey for Transiting Extrasolar Planets in Stellar Systems (STEPSS) project is a search for planetary transits in open clusters. In this paper, we analyze the STEPSS observations of the open cluster NGC 1245 to determine the variable star content of the cluster. Out of 6787 stars observed with V < 22, of which ~870 are cluster members, we find 14 stars with clear intrinsic variability that are potential cluster members, and 29 clear variables that are not cluster members. None of these variables have been previously identified. We present light curves, finding charts, and stellar/photometric data on these variable objects. Several of the interacting binaries have estimated distances consistent with the cluster distance determined from isochrone fits to the color magnitude diagram. Four stars at the main sequence turnoff of the cluster have light curves consistent with gamma Doradus variability. If these gamma Doradus candidates are confirmed, they represent the oldest and coolest members of this class of variable discovered to date.Comment: 20 pages, 15 figures. Submitted to AJ. PDF version with full-resolution figures at http://www.astronomy.ohio-state.edu/~pepper/ms.pd

Catalog of fundamental mode RR Lyrae stars in the Galactic bulge from the Optical Gravitational Lensing Experiment

We present a catalog of 1888 fundamental-mode RR Lyrae stars detected in the Galactic bulge fields of the second phase of the Optical Gravitational Lensing Experiment (OGLE). The catalog includes basic parameters of the light curves, identifications of Blazhko frequencies, V-I colors at minimum light (for most stars), and other information for each star. We detect a high rate of incidence of the Blazhko phenomenon (at least 27.6%), including unprecedentedly many frequency triplets, which we attribute to our sensitive search method. We find that the minimum light V-I color (useful as a reddening indicator) grows slowly redder with increasing period and exhibits a star-to-star scatter of approximately 0.07 mag. We use this color to evaluate the zero-point accuracy of the reddening map of the Galactic bulge derived from OGLE data, and find that in addition to low-level random errors or resolution effects (responsible for much of the scatter), the map may systematically over-represent E(V-I) by approximately 0.05 mag in most fields. We present reasonably robust evidence that the RR Lyrae-to-red clump color separation is larger by 0.05--0.08 mag in the bulge than locally, which argues for caution in the use of these stars for reddening determinations. We consider the RR Lyrae constraint on the Galactocentric distance, but uncertainty about the absolute magnitude calibration leaves significant flexibility in the result. In contrast to previous results, we robustly detect the signature of the Galactic bar in the RR Lyrae population within the inner plus/minus 3 degrees of longitude, and we highlight the apparent differences between the structures traced by the red clump giants and the more metal-poor RR Lyrae stars. (abridged)Comment: Submitted to ApJ, 34 pages aastex including 8 figures, full tables to appear electronically (temporarily available at http://www.astro.princeton.edu/~collinge/RR/

Horizontal Branch Stars: The Interplay between Observations and Theory, and Insights into the Formation of the Galaxy

We review HB stars in a broad astrophysical context, including both variable and non-variable stars. A reassessment of the Oosterhoff dichotomy is presented, which provides unprecedented detail regarding its origin and systematics. We show that the Oosterhoff dichotomy and the distribution of globular clusters (GCs) in the HB morphology-metallicity plane both exclude, with high statistical significance, the possibility that the Galactic halo may have formed from the accretion of dwarf galaxies resembling present-day Milky Way satellites such as Fornax, Sagittarius, and the LMC. A rediscussion of the second-parameter problem is presented. A technique is proposed to estimate the HB types of extragalactic GCs on the basis of integrated far-UV photometry. The relationship between the absolute V magnitude of the HB at the RR Lyrae level and metallicity, as obtained on the basis of trigonometric parallax measurements for the star RR Lyrae, is also revisited, giving a distance modulus to the LMC of (m-M)_0 = 18.44+/-0.11. RR Lyrae period change rates are studied. Finally, the conductive opacities used in evolutionary calculations of low-mass stars are investigated. [ABRIDGED]Comment: 56 pages, 22 figures. Invited review, to appear in Astrophysics and Space Scienc

The influence of shopping motivation, optimum stimulation level, perception of store atmosphere and satisfaction of repatronage intention

This study focuses on the relationship between shopping motivations, optimum stimulation level, perceptions of store atmosphere, store patronage satisfaction and repatronage intention. Three hundred and thirty shoppers, across three store types, were surveyed over a two week period. The results indicate that shopping motivations have a moderate influence on the perception of interior layout, social factors and store space while OSL has a slight effect on the perception of store atmosphere. Furthermore, the study found that store patronage satisfaction is influenced by the perception of interior layout, social factors and store space. In turn, this store patronage satisfaction affects repatronage intention. In light of the findings, recommendations for retailers are provided