Unethical consumers: Deshopping behaviour using the qualitative analysis of theory of planned behaviour and accompanied (de)shopping

Purpose Previous research indicates that deshopping is a prevalent and growing consumer behaviour. This paper examines deshopping from a consumer perspective, and applies the Theory of Planned Behaviour (TPB) to demonstrate how this behaviour can be managed and prevented. An accompanied (de)shop is also conducted. This paper also places deshopping within a legal and ethical context, in relation to the established literature in this field. Methodology approach This paper tests the TPB variables in a qualitative way by conducting in-depth interviews with deshoppers, who had completed a quantitative questionnaire. The results further support and enhance the quantitative TPB results collected previously with 535 consumers. An accompanied (de)shop is also reviewed, as this qualitative research technique, enables an enhanced understanding and evidence of the deshopping process, which has not been demonstrated previously. The findings demonstrate support for these qualitative research tool, which enable a deeper understanding of the deshopping process and its management. Findings The findings demonstrate important use of the TPB as a qualitative research technique. The model is also expanded and redesigned by adding additional variables as a result of this research. The accompanied (de)shop findings demonstrate support for this qualitative research tool, which also enables a deeper understanding of the deshopping process and its management. Practical implications The research concludes with the implications of deshopping for the industry and makes recommendations as how to reduce deshopping, as well as recommending the qualitative research techniques utilised to future researchers. Originality This paper has identified the key variables that influence deshopping, and demonstrates that procedures can be designed to reduce this behaviour by manipulating the TPB variables. This paper has also added additional variables to the TPB model, which have proved to be influential in deshopping behaviour, thereby developing theoretical knowledge of TPB. The use of the TPB has also provided a theoretical underpinning to utilising a consumer education program to prevent problem behaviours. This research demonstrates that this could alter deshoppers’ attitudes and subjective norms. This is also the first paper to place deshopping in a legal framework which highlights the legal loopholes in a retailer’s returns policy and the implications of new directives which will influence retailer’s abilities to refuse a return. This paper is also the first to explore deshopping within an ethical framework that has created new knowledge on the unethical consumer in relation to deshopping behaviour. This study also incorporates an accompanied (de)shop methodology; this form of research has never been undertaken in relation to deshopping activity and has generated completely new knowledge of what is happening when the actual behaviour is taking place

Interviews of deshopping behaviour: An analysis of theory of planned behaviour

Research reveals alarming results on the prevalence of the dishonest consumer behaviour known as deshopping. Deshopping is the “deliberate return of goods for reasons other than actual faults in the product, in its pure form premeditated prior to and during the consumption experience.” (Schmidt et al., 1999 p.2) In effect this means buying something with no intention of keeping it (Schmidt et al., 1999). The authors consider the implications of deshopping and retailers’ prevention of deshopping, exploring the research undertaken to date and the methodology for further research

The management of deshopping and its effects on services: a mass market case study

Purpose: Deshopping is the return of products, after they have fulfilled the purpose for which they were borrowed. Previous research indicates that deshopping is a prevalent and growing consumer behaviour. This paper examines deshopping from a retail perspective. It is a case study of interviews conducted with a mass-market retailer, to investigate their awareness and management of this behaviour. Methodology: This paper is a case study of nine interviews conducted with different levels of staff at a mass-market retailer in their flagship London store, to investigate their awareness and management of deshopping. Findings: The findings demonstrate the beliefs, attitudes and emotions of the different levels of employees towards deshopping and demonstrates their attempts to manage deshopping and combat the negative affects of this on customer service. Research limitations: The limitation of this research is that it is only conducted with one high street retailer. However, it is important to highlight that this is a large womenswear retailer which is highly representative of other retailers within the sector. There is little detail given regarding the retailer itself or their fundamentals of the actual Customer Service Policy, this is due to the confidentiality agreement between the researcher and retailer. It is important to acknowledge the sensitivity of this type research to retailers who are reluctant to have this information publicised. It is also important to acknowledge that many retailers have not made any attempts to manage this behaviour by restricting their returns policy. So this research case study is conducted with a retailer that is actively introducing change to manage this behaviour. Practical implications: The research concludes with the implications of deshopping and its management and makes recommendations on how to reduce deshopping whilst maintaining customer service for the genuine consumer. Originality/value of the paper: This is the first case study with a mass market retailer highlighting their approaches towards managing deshopping whilst trying to maintain customer service

On the rooted Tutte polynomial

The Tutte polynomial is a generalization of the chromatic polynomial of graph colorings. Here we present an extension called the rooted Tutte polynomial, which is defined on a graph where one or more vertices are colored with prescribed colors. We establish a number of results pertaining to the rooted Tutte polynomial, including a duality relation in the case that all roots reside around a single face of a planar graph. The connection with the Potts model is also reviewed.Comment: plain latex, 14 pages, 2 figs., to appear in Annales de l'Institut Fourier (1999

Daily L-leucine supplementation in novice trainees during a 12-week weight training program.

PURPOSE: To investigate the effects of daily oral L-leucine ingestion on strength, bone mineral-free lean tissue mass (LTM) and fat mass (FM) of free living humans during a 12-wk resistance-training program. METHODS: Twenty-six initially untrained men (n = 13 per group) ingested either 4 g/d of L-leucine (leucine group: age 28.5 ± 8.2 y, body mass index 24.9 ± 4.2 kg/m2) or a corresponding amount of lactose (placebo group: age 28.2 ± 7.3 y, body mass index 24.9 ± 4.2 kg/m2). All participants trained under supervision twice per week following a prescribed resistance training program using eight standard exercise machines. Testing took place at baseline and at the end of the supplementation period. Strength on each exercise was assessed by five repetition maximum (5-RM), and body composition was assessed by dual energy X-ray absorptiometry (DXA). RESULTS: The leucine group demonstrated significantly higher gains in total 5-RM strength (sum of 5-RM in eight exercises) and 5-RM strength in five out of the eight exercises (P < .05). The percentage total 5-RM strength gains were 40.8% (± 7.8) and 31.0% (± 4.6) for the leucine and placebo groups respectively. Significant differences did not exist between groups in either total percentage LTM gains or total percentage FM losses (LTM: 2.9% ± 2.5 vs 2.0% ± 2.1, FM: 1.6% ± 15.6 vs 1.1% ± 7.6). CONCLUSION: These results suggest that 4 g/d of L-leucine supplementation may be used as a nutritional supplement to enhance strength performance during a 12-week resistance training program of initially untrained male participants

Internal Josephson Oscillations for Distinct Momenta Bose-Einstein Condensates

The internal Josephson oscillations between an atomic Bose-Einstein condensate (BEC) and a molecular one are studied for atoms in a square optical lattice subjected to a staggered gauge field. The system is described by a Bose-Hubbard model with complex and anisotropic hopping parameters that are different for each species, i.e., atoms and molecules. When the flux per plaquette for each species is small, the system oscillates between two conventional zero-momentum condensates. However, there is a regime of parameters in which Josephson oscillations between a vortex-carrying atomic condensate (finite momentum BEC) and a conventional zero-momentum molecular condensate may be realized. The experimental observation of the oscillations between these qualitatively distinct BEC's is possible with state-of-the-art Ramsey interference techniques.Comment: 8 pages, 6 figure

Dielectric molding apparatus Patent

Dielectric apparatus for heating, fusing, and hardening of organic matrix to form plastic material into shaped produc

A simple theory of dipole antennas

Simple and quantitatively accurate representation of current distribution in dipole antenna