Making sense of sensory brand experience: constructing an integrative framework for future research

This study asserts that conceptualising sensory brand experience (SBE) as an independent construct is critical to expanding our understanding of experiences provided by brands. To achieve this goal, a rigorous examination of its foundational knowledge structure underpinning the construct is urgently required. Using co-citation analysis examining 151 SBE-related articles with 4,038 citations over more than two decades (1994–2019), six knowledge fields deemed to have constitutive influence on SBE literature have been identified - atmospherics, product evaluation, sensory marketing, service marketing, experiential marketing and brand experience. Combining the results of a hierarchical cluster analysis and a metric multidimensional scaling analysis, the authors located three fundamental premises: (1) brand settings are arbiters of brand meaning; (2) the intrinsic processing of SBE involves the entrainment of exteroceptive and interoceptive processes; and (3) SBE outcomes are non-representational. At the end of the paper, these findings are organised into an integrative framework, highlighting research concerns and research gaps at the antecedent, processing and outcome stages. In doing so, this paper contributes to the conceptual development of SBE by constructing a doctrinal schema for future research undertakings

Experiencing the sense of the brand: the mining, processing and application of brand data through sensory brand experiences

Purpose - This article aims to develop an integrative framework based on a convergence of embodiment, ecological and phenomenological theoretical perspectives, to explain the multiple processes involved in the consumers’ mining, processing and application of brand-related sensory data through a sensory brand experience. Design/methodology/approach – This research adopts a qualitative method by using face-to-face in-depth interviews (retail managers and customers) and focus group interviews (actual customers) with 34 respondents to investigate sensory brand experiences in the context of Chinese shopping malls. Findings - Results show that the brand data mined through multisensory cues (visual, auditory, olfactory, tactile and taste) in a brand setting are processed internally as sensory brand experiences (involving sensory impressions such as fun, interesting, extraordinary, comforting, caring, innovative, pleasant, appealing, convenient), which influence key variables in customer-brand relationships including customer satisfaction, brand attachment, and customer lovemarks. Originality/value – This study has implications for current theory on experiential marketing, branding, consumer-brand relationships, consumer psychology and customer experience management

An assessment of brand experience knowledge literature: using bibliometric data to identify future research direction

There is wide consensus that the brand experience literature (BEL) suffers from a deficit in conceptual works. This study argues that, for brand experience research to overcome its conceptual insipidity, it must reexamine the core of its intellectual structure to rediscover what ‘an experience provided by brands’ truly implies. The purpose of this paper is to reconceptualize and present a future research framework for research into the concept of brand experience, by identifying both the core and peripheral sources of knowledge of the concept and its association with brand meaning. Through a bibliometric process covering 136 articles published between 2002 and 2018, resulting in a database of 2,698 citations, this brand experience conceptual paper fills a critical research gap by providing the first full-scale bibliometric study to date of the BEL, using a combination of high citation and co-citation metrics. Based on this conceptual reorientation, a matrix for future development is presented, enabling the reader to visualize the scope and breadth of potential brand experience research horizons in areas relating to customer experience, consumer-brand relationship, online brand experience and sensory brand experience. The four approaches listed in the matrix – firm-based, social constructionist, virtuality and embodiment – provide a roadmap for future brand experience research undertakings to explore the rich potential of experience evoked by brands

Electrohydrodynamic jet printing of PZT thick film micro-scale structures

This paper reports the use of a printing technique, called electrohydrodynamic jet printing, for producing PZT thick film micro-scale structures without additional material removing processes. The PZT powder was ball-milled and the effect of milling time on the particle size was examined. This ball-milling process can significantly reduce the PZT particle size and help to prepare stable composite slurry suitable for the E-Jet printing. The PZT micro-scale structures with different features were produced. The PZT lines with different widths and separations were fabricated through the control of the E-Jet printing parameters. The widths of the PZT lines were varied from 80 μm to 200 μm and the separations were changed from 5 μm to 200 μm. In addition, PZT walled structures were obtained by multi-layer E-Jet printing. The E-Jet printed PZT thick films exhibited a relative permittivity (ɛr) of ∼233 and a piezoelectric constant (d33, f) of ∼66 pC N−1

An assessment of customer experience concept: looking back to move forward

Based on the overarching research purpose of this paper centered around building a new CX conceptual framework, the research objectives are: (1) to identify the main knowledge structure of customer experience; (2) to understand how the knowledge structure of customer experience has changed over time

In situ reconstruction of long-term extreme flooding magnitudes and frequencies based on geological archives

© 2019 Extreme flooding magnitudes and frequencies are essentially related to assessment of risk and reliability in hydrological design. Extreme flooding and its discharge are highly sensitive to regional climate change. Presently, its discharge can be reconstructed by a geological archive or record along the river valley. Two units of typical extreme flooding deposits (EFDs) carrying long-term information preserved in the Holocene loess–palaeosol sequence were found at Xipocun (XPC), which is located in Chengcheng County, China. It is situated in the downstream section of the Beiluohe (hereafter BLH) River. Based on multiple sedimentary proxy indices (grain-size distribution (GSD), magnetic susceptibility (MS), and loss-on-ignition (LOI), etc.), EFDs were interpreted as well-sorted clayey silt in suspension. They were then deposited as a result of riverbank flooding in a stagnant environment during high water level. Through the Optically Stimulated Luminescence (OSL) dating technique and stratigraphic correlations, chronologies of two identified extreme flooding periods were 7600–7400 a B.P. and 3200–3000 a B.P. Two phases of extreme flooding occurrence under climate abnormality scenarios were characterized as having high frequencies of hydrological extremes in river systems. According to simulation and verification using the Slope–Area Method and Hydrologic Engineering Center's River Analysis System (HEC-RAS) model, the extreme flooding discharges at the XPC site were reconstructed between 9625 m 3 /s and 16,635 m 3 /s. A new long-term flooding frequency and peak discharge curve, involved gauged flooding, historical flooding at Zhuangtou station and in situ reconstructed extreme flooding events, was established for the downstream BLH River. The results improve the accuracy of low-frequency flooding risk assessment and provide evidence for predicting the response of fluvial systems to climate instability. Thus, this improves the analysis of the BLH River watershed

Magnetic Coherence in Cuprate Superconductors

Recent inelastic neutron scattering (INS) experiments on La$_{2-x}$Sr$_x$CuO$_4$ observed a {\it magnetic coherence effect}, i.e., strong frequency and momentum dependent changes of the spin susceptibility, $\chi''$, in the superconducting phase. We show that this effect is a direct consequence of changes in the damping of incommensurate antiferromagnetic spin fluctuations due to the appearance of a d-wave gap in the fermionic spectrum. Our theoretical results provide a quantitative explanation for the weak momentum dependence of the observed spin-gap. Moreover, we predict {\bf (a)} a Fermi surface in La$_{2-x}$Sr$_x$CuO$_4$ which is closed around $(\pi,\pi)$ up to optimal doping, and {\bf (b)} similar changes in $\chi''$ for all cuprates with an incommensurate magnetic response.Comment: 5 pages, 4 figures, Fig.3 is in colo