Marketing

Publikacja recenzowana / Peer-reviewed publicationZE WSTĘPU: Kolejny Zeszyt Naukowy jest zbiorem osiemnastu artykułów przygotowanych przez pracowników Wydziału Zarządzania i Marketingu. Publikacja obejmuj szeroki zakres tematyczny prezentowanych zagadnień, odnoszących się przede wszystkim do budowania przewagi konkurencyjnej firm, działających coraz częściej na rynkach międzynarodowych. W ustawicznie zmieniającym się otoczeniu globalnym pozostają do rozstrzygnięcia istotne problemy, związane z wyborem rynku docelowego, pozycjonowaniem produktów i ich cenowaniem, a także zarządzaniem finansami przedsiębiorstw - te ostatnie determinują realizację zadań wynikających z podjętych działań marketingowych

Functions of the Personnel Marketing in the Perception of Business Managements in the Slovak Republic

The personnel marketing is a modern scientific discipline that follows the knowledge base of the management, marketing and human resource management and which is currently being developed dynamically. The following paper is a presentation of partial results of the research project VEGA 1/0053/12 concentrated on clarifying the functions of the personnel marketing at the current stage of the financial and economic crisis, which has been realized in enterprises operating in the Slovak Republic in the year 2013

Economic and Financial Literacy as Part of Managerial Skills of Graduates

Currently, experts of different education and different professions enter management positions, which can result and often also results in not always adequate decisions and practices in the field of financial and economic management of enterprises. The paper analyses the importance and necessity of increasing economic and financial literacy as part of managerial skills. It focuses on the rationale of economic and financial literacy, particularly among graduates of different, non-management study programs who are in managerial positions, respectively who are in preparation process for managerial positions. It shows the fact that the economic and financial literacy is a complex managerial skill that in addition to training in management disciplines includes economic, legal, and socio-psychological knowledge and skills. The presented paper originated as part of the project VEGA 1/0662/15

Personal Marketing and Workplaces

Changes in labour market that arise from the incoming new technological and economic development influence the workplace structure and also its content. Changes include mainly new technologies and new sophisticated production approaches. Changes have been materialized also into legislation amendments related to the working environment. Presented paper aims to analyse changes in the content and structure of workplaces after financial crisis. Content wise, it provides a follow-up to the current discussion in the area of personal marketing. This paper has been written within the research project VEGA 1/0662/15

Place and Role of Personnel Audit in Slovak companies in the Industrial Revolution Stage 4.0 and 5.0

The need to effectively use the intellectual and physical potential of human resources increased especially in the phase of the fourth industrial revolution 4.0 and the onset of the fifth industrial revolution 5.0. At these stages the quality of human resources as well as their effective management create a basis for the very existence of the company and at the same time represent a "hatchery" of employees for the future development and competitiveness of the company. In these developmental stages sophisticated information on human resources, their management and leadership as well as on possible reserves in personnel processes gain great importance. This information can be provided to corporate management by a personnel audit. Based on the results of primary and secondary research, the aim of the paper is to give an overview of the use of personnel audit in companies operating in the Slovak Republic. Keywords: personnel audit, human resources, human resources management, intellectual capital