The habit-driven life: Accounting for inertia in departure time choices for commuting trips

This paper aims to explicitly account for the impact of inertia (or habit) on departure time decisions, and explore (1) to what extent departure time is influenced by inertia, (2) what influences individuals’ inertia with respect to departure time decisions, and (3) to what extent it impacts transport policies. We estimate an integrated choice and latent variable (ICLV) model using a stated preference survey for morning car commuters in the Greater Copenhagen Area. We interact the rescheduling components in the Scheduling Model (SM) with the latent variable Inertia. The modelling results show that higher levels of inertia yields higher rescheduling penalties and lower willing to shift departure time. Furthermore, we find that inertia in departure time is influenced by gender, presence of children in the household as well as work type. We test the behavioral responses to demand management policies for segments with different inertia, and find that the least inertial segment showed the highest substitution patterns, while the most inertial segment show the lowest substitution patterns. Finally, we compared the ICLV model to a reference model without inertia, and find that the effects of the demand management strategy is overestimated if inertia is neglected

Can healthcare choice be predicted using stated preference data?

Lack of evidence about the external validity of Discrete Choice Experiments (DCEs)-sourced preferences inhibits greater use of DCEs in healthcare decision-making. This study examines the external validity of such preferences, unravels its determinants, and provides evidence of whether healthcare choice is predictable. We focused on influenza vaccination and used a six-step approach: i) literature study, ii) expert interviews, iii) focus groups, iv) survey including a DCE, v) field data, and vi) in-depth interviews with respondents who showed discordance between stated choices and actual healthcare utilization. Respondents without missing values in the survey and the actual healthcare utilization (377/499 = 76%) were included in the analyses. Random-utility-maximization and random-regret-minimization models were used to analyze the DCE data, whereas the in-depth interviews combined five scientific theories to explain discordance.

Individuals' Decisions in the Presence of Multiple Goals

This paper develops new directions on how individuals’ use of multiple goals can be incorporated in econometric model

The Impact of Brand Quality on Shareholder Wealth

This study examines the impact of brand quality on three components of shareholder wealth: stock returns, systematic risk, and idiosyncratic risk. The study finds that brand quality enhances shareholder wealth insofar as unanticipated changes in brand quality are positively associated with stock returns and negatively related to changes in idiosyncratic risk. However, unanticipated changes in brand quality can also erode shareholder wealth because they have a positive association with changes in systematic risk. The study introduces a contingency theory view to the marketing-finance interface by analyzing the moderating role of two factors that are widely followed by investors. The results show an unanticipated increase (decrease) in current-period earnings enhances (depletes) the positive impact of unanticipated changes in brand quality on stock returns and mitigates (enhances) their deleterious effects on changes in systematic risk. Similarly, brand quality is more valuable for firms facing increasing competition (i.e., unanticipated decreases in industry concentration). The results are robust to endogeneity concerns and across alternative models. The authors conclude by discussing the nuanced implications of their findings for shareholder wealth, reporting brand quality to investors, and its use in employee evaluation