Advertising Effectiveness In Events

Confronted with decreasing effectiveness of the classic marketing communications, events have become an increasingly popular alternative for marketers. Events constitute one of the most exciting and fastest growing forms of leisure and business. With time, the decreasing effectiveness of classical marketing communications boosted the use of events for marketing and making brand awareness. Event marketing is seen as the unique opportunity to integrate the firm’s communication activities like public relations, advertising, and direct marketing, in a sense which enables consumers to interact with brands. The basic objective of any industry is to deliver the product in market with making profits and merchandising. This can be done with the help increase in sales at remunerative prices. Advertising is the major player for reach of products and services to the consumers and a varied method of publicity. American Marketing Association (2006) defines advertising as “any paid form of non personal presentation and promotion of ideas, goods and/or services by identified sponsor” (Kotler and Keller, 2009). This particular researcher paper focuses on the advertising effectiveness in (sports) events, London Olympic Games 2012. The focus of particular research is to gather knowledge from attendee’s about the sponsors advertisements and products. Research work entails on understanding the effectiveness of advertisements by sponsors for promoting and maintaining brand image in public. Study conducts 40 semi-structured interviews to understand the aspects of advertising effectiveness, and also explore the emotional and cognitive effects that advertisements generate. Henceforth, the research is conducted on London Olympics a mega sports event to understand the advertising effectiveness. Event marketing (advertisements) thus links a company’s brand to an activity for the purpose for creating experiences for attendees and promoting brand or product/service. The focus relies on what advertising effect the consumers have and how information is conveyed to consumers

Advertising Effectiveness In Events

Confronted with decreasing effectiveness of the classic marketing communications, events have become an increasingly popular alternative for marketers. Events constitute one of the most exciting and fastest growing forms of leisure and business. With time, the decreasing effectiveness of classical marketing communications boosted the use of events for marketing and making brand awareness. Event marketing is seen as the unique opportunity to integrate the firm’s communication activities like public relations, advertising, and direct marketing, in a sense which enables consumers to interact with brands. The basic objective of any industry is to deliver the product in market with making profits and merchandising. This can be done with the help increase in sales at remunerative prices. Advertising is the major player for reach of products and services to the consumers and a varied method of publicity. American Marketing Association (2006) defines advertising as “any paid form of non personal presentation and promotion of ideas, goods and/or services by identified sponsor” (Kotler and Keller, 2009). This particular researcher paper focuses on the advertising effectiveness in (sports) events, London Olympic Games 2012. The focus of particular research is to gather knowledge from attendee’s about the sponsors advertisements and products. Research work entails on understanding the effectiveness of advertisements by sponsors for promoting and maintaining brand image in public. Study conducts 40 semi-structured interviews to understand the aspects of advertising effectiveness, and also explore the emotional and cognitive effects that advertisements generate. Henceforth, the research is conducted on London Olympics a mega sports event to understand the advertising effectiveness. Event marketing (advertisements) thus links a company’s brand to an activity for the purpose for creating experiences for attendees and promoting brand or product/service. The focus relies on what advertising effect the consumers have and how information is conveyed to consumers

A study on delayed cord clamping and early skin-to-skin contact and its effects on neonatal outcome

Background: Previous study conducted against immediate tying and cutting of the umbilical cord and suggested waiting until the child had taken repeated breaths and the pulsation in the cord had ceased to prevent potential weakness in the child.  A comparative study between delayed cord clamping (DCC) and early cord clamping (ECC) was carried out on a select group of primigravida without any high-risk factor and delivering at term. The objective of the study was to identify the effects of delayed cord clamping and early skin to skin contact on new born infant’s physiological parameters (temperature, weight, SpO2= saturation of peripheral oxygen, Apgar score= appearance, pulse, grimace, activity, and respiration, Hb=haemoglobin level). Methods: Study sample consisted of 300 mothers and their new born after gaining mother’s acceptance. They were divided into 2 groups of 150 each. Group A underwent delayed cord clamping and early skin to skin contact and group B early cord clamping. Newborns monitored 24 hours for hypothermia, apnoea, oxygen needs. Results: The findings of the present study were equivalent among both groups regards the mean neonatal haematological parameters were comparable and slightly elevated hemoglobin level and weight status among late cord clamping compared to early cord clamping group with significant difference was observed at 24 hour later. Conclusions: This study was found that DCC does have a beneficial effect on temperature, Apgar score, SpO2, Hb level and weight status of new born. Therefore, it is believed that DCC and early skin to skin contact (ESSC) provides effective thermal control with a reduced risk of hypothermia

Rejuvenation of ancient palaeochannel through groundwater recharge in Thar Desert of Rajasthan, India: investigations through remote sensing and HERT survey

Groundwater investigation in Thar Desert is a challenging task due to low rainfall pattern and limited recharge. In search of an alternate source of drinking water, satellite remote sensing technique has been used in delineation of palaeochannel (PC) in parts of Rajasthan. Analysis of temporal satellite images (1995–2016) show the signature of PC with increasing vegetation anomaly in an elevated terrain. Validation of the PC and its groundwater potential were demonstrated using land use land cover statistics, High-resolution Electrical Resistivity Tomography (HERT) and drilling data. 2D resistivity tomograms show that the PC aquifer is a low resistivity zone (7.98–53.6 Ωm), characterized by thick alluvium at 26 m depth. Based on the integrated analysis of satellite data and geospatial maps it has been inferred that this ancient fluvial channel (PC) has been rejuvenated due to groundwater recharge from the canal water from the north, after commissioning of IGNP canal in 1992

Multi-sensor satellite images and resistivity survey for the evolution of Sutlej Palaeochannels and groundwater aquifer potential in Punjab, Northwest India

Remote Sensing technique with multi-sensor satellite images is found to be a useful tool in delineation of the palaeochannel network in arid to semi-arid regions in India. Principal Component Analysis method with fused images (optical and microwave data) shows a wide N-S trending Sutlej Palaeochannels (SPC) and narrow NE-SW trending palaeochannels in central Punjab. High-resolution Electrical Resistivity Tomography (HERT) survey and litholog data analysis provide good groundwater prospect zone of the palaeochannel. Interpretation of 2D resistivity tomograms with Wenner-Schlumberger method exhibit a thick zone of low resistivity layer (saturated coarse-grained sand) at a depth of 40 m. Integrated geo-tectonic study provides clue that the river migration of Sutlej River from N-S to E-W direction was due to a major tectonic upliftment in the Himalaya. Geochronological data analysis indicates that the avulsed channel of SPC was the main course of old Ghaggar River, linked to the ‘Lost Saraswati River’ in northwest India