1,887 research outputs found

    Which B2B e-business model: the case of Australian agribusiness organisations

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    The growing importance of B2B e-commerce has seen the need for the development of a model to assist in the choice of e-business models. This paper explores the internal and external factors influencing the choice of e-business models using depth interviews and case studies conducted with Australian agribusiness organisations. Sixteen factors, were identified with only 11 regarded as important to the selection of e-business models

    An exploratory study of Australian agribusiness organisations and their selection of e-business models for conducting B2B e-commerce

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    The increasing importance and complexity of selecting appropriate e-business models has seen the need to develop a framework to assist businesses in this process. Through depth interviews and case studies, this paper explores the behaviour of Australian agribusiness organisations in their choice of e-business models for conducting B2B e-commerce. The results show that the choice of model is a complex multi-stage process

    Understanding consumer responses to special event entertainment (SEE) in shopping centres

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    This paper reviews the literature on the use of entertainment in shopping centres and outlines the constructs believed to impact upon consumer’s responses to special event entertainment. Special event entertainment (SEE) refers to entertainment events or activities that are offered on an occasional, temporary or discontinued basis in shopping centres. Examples of SEE include school holiday entertainment and fashion shows (Parsons, 2003; Sit, Merrilees, & Birch, 2003). Using SEE, shopping centre management seeks to entice consumer patronage, increase patron traffic or promote the shopping centre brand. Despite the popularity of SEE in shopping centres, very little academic research (e.g. Parsons, 2003; Sit, Merrilees, & Birch, 2003) has either conceptually or empirically examined how consumers perceive or respond to SEE. This research presents a conceptual model that examines the determinants and outcomes of consumer responses to SEE, In particular, consumer responses to SEE are represented by SEE proneness and overall appreciation of SEE. These SEE responses are proposed to be determined by sensation-seeking tendencies and perceived value of SEE. Eight propositions are presented to explain the relationships of SEE responses with their determinants and outcomes. These relationships will be empirically tested in future research. Research implications of the conceptual model are also presented

    Sports consumption behaviour among generation Y in mainland China

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    The Chinese Government has relaxed its tight control over sport (Stensholt 2004), the country is set to host the 2008 Olympic Games and every major sport franchise in the world is making plans for a full assault on the Chinese market. The game is on in mainland China, however despite the excitement about the market there is little understanding of sport consumption in China or the attitudes and behaviours of potential sport consumers. The bulk of the literature in consumer behaviour within sports relates specifically to developed industrialised nations, specifically USA, Canada, Europe and Australia. Of particular interest to academics and practitioners alike should be the potential of the huge generation Y market in China. Generation Y (those born after 1978) represent not only a current lucrative market but also represent the future development of sport and sport consumption in China. This exploratory study has revealed that generation Y consumers in China exhibit sports consumption behaviours which differ in numerous respects from their counterparts in the USA and deserve deeper study

    Ethics in tax practice: A study of the effect of practitioner firm size

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    While much of the empirical accounting literature suggests that, if differences do exist, Big Four employees are more ethical than non-Big Four employees, this trend has not been evident in the recent media coverage of Big Four tax practitioners acting for multinationals accused of aggressive tax avoidance behaviour. However, there has been little exploration in the literature to date specifically of the relationship between firm size and ethics in tax practice. We aim here to address this gap, initially exploring tax practitioners’ perceptions of the impact of firm size on ethics in tax practice using interview data in order to identify the salient issues involved. We then proceed to assess quantitatively whether employer firm size has an impact on the ethical reasoning of tax practitioners, using a tax context-specific adaptation of a well-known and validated psychometric instrument, the Defining Issues Test

    Mktg

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    A new approach to learning the principles of marketing, MKTG is the Asia–Pacific edition of a proven, innovative solution to enhance the students' learning experience. Concise, yet complete, coverage supported by a suite of online learning aids equips students with the tools required to successfully undertake an introductory marketing course. Paving a new way to both teaching and learning, MKTG is designed to truly connect with today's busy tech-savy student. Students have access to online interactive quizzing, videos, podcasts, flashcards, marketing plans, games and more. An accessible, easy-to-read text along with tear out review cards complete a package which helps students to learn important concepts faster

    A study of marketing implementation in brand portfolio companies

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    Implementation, or the translation of ideas into actions, is a critical part of the business process. Without implementation, ideas cannot become positive results. Researchers agree that more focus is needed to understand the gap between what is expected (planned implementation) and what actually happens (actual implementation). This study considers the implementation of marketing tactics by brand managers in brand portfolio companies. Currently, the likelihood of a given tactic to be planned for (or not) and implemented (or not) is not known. This paper introduces a classification system to help brand managers analyse the implementation patterns of the brand. This system sorts tactics on three dimensions: whether the tactic was planned; whether the tactic was implemented and, if the tactic was both planned and implemented, the degree of congruency (match-up) between actual and planned implementation. Using this process can help brand managers drive ROI through enhanced contingency planning and implementation management

    The Epistemic Ambitions of the Criminal Trial: Truth, Proof, and Rights

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    This paper sets out to examine the epistemic ambitions of the criminal trial. It argues for an understanding of criminal evidence and proof which is inextricably connected to the demands of justified punishment and fair trials in the rule of law. Criminal trials must prioritise the individual rights of the accused, but they also define more generally the manner in which those subject to the law are to be treated in order to engender public acceptance of the verdict. In this sense, it is sceptical of instrumental accounts of criminal adjudication and, in particular, of the feasibility of any sort of separation of outcome and process. It subscribes instead to the notion that (true) belief in the necessity of imposing punishment in the rule of law will only be warranted if it is based on appropriate reasons, understood as reasons which are formed following a distinct type of process

    Factors influencing dietary compliance amongst Australian diabetics

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    Managing the socio-economic burdens associated with the exponential global growth of diabetes diagnosis, poses one of the greatest challenges to modern health systems. Whilst there is no known cure for diabetes, many of the negative health impacts can be successfully minimised through formal therapy, dietary modification and exercise. In particular, dietary modification is considered an important first step and crucial for positive diabetes management and therapy outcomes. Despite this knowledge and extensive support and education provided by the health system, diabetes educators report that many people with diabetes are unable or unwilling to practice recommended dietary modification. This study empirically tests a model of factors that have been shown to play a role in influencing dietary compliance and confirms the importance of self-efficacy in this behaviour. The findings of this study are translated using a social marketing framework into recommendations for diabetes health educators
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