When Intrusive Can Be Likable: Product Placement Effects on Multitasking Consumers

Using movie scenes, this study examines how multitasking by viewers influences the product-plot integration effect. Findings indicate that multitasking dampens a well-integrated placement\u27s brand-enhancing effect and mitigates an intrusive placement\u27s brand-damaging effect. Well-integrated placement produces an assimilation effect, leading to convergence of viewers\u27 attitudes toward the placed versus competing brands, while intrusive placement triggers a contrast effect that results in divergence of these attitudes. Among single-tasking viewers, the boomerang effect of an intrusive placement decreases the favorability of the placed brand and increases the favorability of the not-shown competitor. The opposite is true among multitasking viewers, however

The Effect of Negative CSR Information by Luxury Fashion Brands on Consumer Response

Contrary to positive corporate social responsibility (CSR) activities by luxury fashion brands in western countries, little attention has been paid by the same companies to Korean society (FSS, 2012). South Korea is poised to be the next luxury power house in Asia, even overtaking Japan (Luxe Brand Advisors, 2012). Are Korean consumers not as sensitive as western consumers about CSR by luxury fashion brands? To answer these questions, this study explores the effect of negative CSR information by luxury fashion companies on consumer responses

Arabidopsis BAG1 Functions as a Cofactor in Hsc70-Mediated Proteasomal Degradation of Unimported Plastid Proteins

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Age and Education Effects on a Novel Syntactic Assessment Battery for Elderly Adults

The purpose of this study was to delineate the properties of a novel syntactic assessment battery and to present descriptive data on normal elderly individuals. We administered the Syntactic Assessment Battery (hereinafter SAB) using a sentence-picture paradigm to 195 normal elderly adults in three age groups (60–69, 70–79, and 80–90) and five educational levels (No formal education, Elementary School Graduation, Middle School Graduation, High School Graduation, College Graduation and Above). A multiple linear regression model was applied to verify the age and education effects. A summary of results indicated that the SAB effectively detected age and education effects. People generally demonstrated worse performance as they aged but better performance as their educational levels increased. People with high school education and above generally demonstrated stronger performance on the test, although educational effects were not significantly different between elementary and middle school graduation groups. The current novel syntactic assessment battery can serve as a screening measure that sensitively detects age and education effects

DsRed gene expression by doxycycline in porcine fibroblasts and cloned embryos using transposon

To develop a transgenic pig, introduction of foreign genes into fibroblasts is required. In this study, Piggybac transposition was used to produce tetracycline dependent gene expressing cloned embryos. Red fluorescence proteins (DsRed) combined with tetracycline promoter flanked transposon sequences were transfected into fetal fibroblasts, and the transfected cells were used as the donor for somatic cell nuclear transfer. Induction of DsRed expression was successfully controlled by doxycycline treatment in donor fibroblasts and early stage embryos. In conclusion, this study suggested that Piggybac transposition could deliver genes into cells or embryos for developing transgenic pig.Keywords: Miniature pigs, transfection, Piggybac, somatic cell nuclear transfer (SCNT), RFPAfrican Journal of Biotechnology Vol. 12(21), pp. 3188-319