Scholarly Communication Task Force Report and Recommendations

To address issues resulting from the serials crisis at Kansas State University, Provost Charles Taber, Faculty Senate President Tanya González, and Dean of Libraries Lori Goetsch created the Scholarly Communication Task Force during the 2019 fall semester. The purpose of this task force is to gather stakeholders in the K-State community to review the current landscape of scholarly communication practices on campus and offer recommendations to improve not only access to information at K-State but direct our institutional participation in the movement toward open scholarship. The task force reviewed scholarly communication initiatives at K-State and other higher education institutions and sought input from the campus community. Based on this information, the task force made several recommendations with accompanying budget implications. Recognizing that maintaining the status quo is not fiscally sustainable, we make the following recommendations: • We recommend that the University adopt an Open Access Policy to self-archive articles that it produces • We recommend the Library continue to monitor/manage subscription efficiencies • We recommend greater usage of interlibrary loan as an option for materials not subscribed to by K-State Libraries, while transitioning to transformational agreements and multipayer models • We recommend changes to how research is evaluated based on best practices • We recommend that faculty to write publication costs into their grant proposals • We recommend, continuing the Open Access fee fund, only if it is fully funded and higher priority recommendations are adequately supported Additional information about the task force’s findings and process for gathering information from the campus community are included later in this report

Impairment effects of creative ads on brand recall for other ads

Purpose: The creativity-based facilitation effect, well documented by previous research, shows that creative advertisements (ads) are more memorable than regular (or less creative) ads, that is, creativity facilitates memory. This current research aims to extend our understanding by investigating the impact of creativity on regular ads and competitive advertising. It examines whether creative ads impair the memorability of regular ads to determine whether a “creativity-based impairment effect” exists. Design/methodology/approach: Three experiments were conducted. Experiment 1 tested creativity-based impairment effects in brand recall. Experiment 2 replicated and validated the impairment effect in recall, using a different presentation order of ads. In Experiment 3, effects of creative ads on competing vs non-competing brands were examined. Findings: Results found that creative ads impaired the brand recall of regular ads, creative ads impaired the recall of competing brands more than non-competing brands and creative ads were recalled earlier in top-of-mind recall positions. Research limitations/implications: Future research may look at whether different memory measures (e.g. recognition), different proportions of creative ads, and ads of familiar vs unfamiliar brands produce differential impairment effects. Practical implications: One suggestion from this research could be to not only copy-test your own brand’s advertising, but also test the advertising of other brands so that the target ad’s relative levels of creativity can be assessed before media buying. As a result of this testing, when the brand identifies any potential impairment effects, the identified creative ads could then be tracked in terms of media placement, providing a guide of where “not to schedule” advertising. Originality/value: This research makes an important theoretical contribution as the first to explore impairment effects in the context of creative advertising. In doing so, it offers important managerial insights for regular and competitive advertising.</p

Salient effects of publicity in advertised brand recall and recognition: The list-strength paradigm

Previous research has demonstrated that preexposure of publicity about advertising campaigns facilitates recall of subsequently advertised brands. In this paper, we investigate the potential inhibitive effect; that is, preexposure of publicity can suppress retrieval of other nonpublicized brands that would otherwise have been retrieved. The inhibitive effect was examined in the list-strength paradigm, which posits that strengthened items in a list inhibit memory for nonstrengthened items. We found the inhibitive effect of publicity in free recall. The inhibition was not found in recognition memory, however. This study also examines the effect of publicity on the criterion placement in recognition tests. Integrated marketing communication (IMC) and its implications are discussed.</p

Consumer ethnocentrism, cultural sensitivity, brand credibility on purchase intentions of domestic cosmetics

AbstractBrands investigate cultural sensitivity in order to stand out from global market competition and reach more diverse customers. The research emphasized on the relationship between consumer ethnocentrism, cultural sensitivity and brand credibility toward purchase intention to domestic products. The product category was cosmetic brands including Mustika Ratu, Sari Ayu, Wardah and Viva as the four top brands representing Indonesian cultural attitudes on the beauty of women. Meanwhile, cultural sensitivity determines the level of awareness, understanding, and acceptance of foreign-culture values. This study highlights consumer culture theory as the foundation for building a model of consumer ethnocentrism on the purchase intention of domestic products. This model focuses on the importance of cultural sensitivity as an antecedent that can influence consumer ethnocentrism and purchase intention of domestic products. The research was conducted using a survey method and also observed to be associative through the testing of the relationship between the variables contained in the conceptual model. The survey was conducted using WarpPLS 7.0. to 120 consumers of Indonesian cosmetics selected using the non-probability sampling method. The results concluded that cultural sensitivity has a negative influence on consumer ethnocentrism and purchase intentions of domestic brands. Brand credibility and consumer ethnocentrism were found to have a positive effect on domestic brand purchase intentions