Perpetual challenging An emerging substantive grounded theory within the corporate identity context

Paper presented at the 1st ICCIS Symposium, held Glasgow (GB), 11 Jun 1999SIGLEAvailable from British Library Document Supply Centre-DSC:9350.21485(1999/12) / BLDSC - British Library Document Supply CentreGBUnited Kingdo

How to avoid the mortal sins of corporate brand management

SIGLEAvailable from British Library Document Supply Centre-DSC:9350.21485(1999/14) / BLDSC - British Library Document Supply CentreGBUnited Kingdo

Employee identification with corporate identity Issues and implications

Paper presented at the 1st ICCIS Symposium, held Glasgow (GB), 11 Jun 1999SIGLEAvailable from British Library Document Supply Centre-DSC:9350.21485(1999/8) / BLDSC - British Library Document Supply CentreGBUnited Kingdo

Corporate marketing Rediscovering Drucker's lost agenda for marketing

Paper presented at the 1st ICCIS Symposium, held Glasgow (GB), 11 Jun 1999Available from British Library Document Supply Centre-DSC:9350.21485(1999/4) / BLDSC - British Library Document Supply CentreSIGLEGBUnited Kingdo

How to avoid the mortal sins of corporate brand management

SIGLEAvailable from British Library Document Supply Centre-DSC:9350.21485(1999/14) / BLDSC - British Library Document Supply CentreGBUnited Kingdo

Conception of corporate identity

Paper presented at the 1st ICCIS Symposium, held Glasgow (GB), 11 Jun 1999SIGLEAvailable from British Library Document Supply Centre-DSC:9350.21485(1999/7) / BLDSC - British Library Document Supply CentreGBUnited Kingdo

Two perspectives on corporate identity As the expression of the corporate personality and as the essential self

Paper presented at the 1st ICCIS Symposium, held Glasgow (GB), 11 Jun 1999SIGLEAvailable from British Library Document Supply Centre-DSC:9350.21485(1999/5) / BLDSC - British Library Document Supply CentreGBUnited Kingdo

Managing identity at the crossroads of the national highroad and the corporate lowroad

Paper presented at the 1st ICCIS Symposium, held Glasgow (GB), 11 Jun 1999SIGLEAvailable from British Library Document Supply Centre-DSC:9350.21485(1999/13) / BLDSC - British Library Document Supply CentreGBUnited Kingdo

Corporate identity External reality or internal fit

Paper presented at the 1st ICCIS Symposium, held Glasgow (GB), 11 Jun 1999SIGLEAvailable from British Library Document Supply Centre-DSC:9350.21485(1999/6) / BLDSC - British Library Document Supply CentreGBUnited Kingdo

Mergers The potential relevance of corporate identity and corporate communications

Paper presented at the 1st ICCIS Symposium, held Glasgow (GB) 11 Jun 1999SIGLEAvailable from British Library Document Supply Centre-DSC:9350.21485(1999/3) / BLDSC - British Library Document Supply CentreGBUnited Kingdo