Mergers  The potential relevance of corporate identity and corporate communications

Balmer, J.M.; Dinnie, K.; Strathclyde Univ., Glasgow (United Kingdom). International Centre for Corporate Identity Studies

Mergers The potential relevance of corporate identity and corporate communications

Authors: J.M. Balmer
K. Dinnie
Glasgow (United Kingdom). International Centre for Corporate Identity Studies Strathclyde Univ.
Publication date: 1 January 1999
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Abstract

Paper presented at the 1st ICCIS Symposium, held Glasgow (GB) 11 Jun 1999SIGLEAvailable from British Library Document Supply Centre-DSC:9350.21485(1999/3) / BLDSC - British Library Document Supply CentreGBUnited Kingdo

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