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How to avoid the mortal sins of corporate brand management
Authors
J.M. Balmer
Glasgow (United Kingdom). International Centre for Corporate Identity Studies Strathclyde Univ.
Publication date
1 January 1999
Publisher
Abstract
SIGLEAvailable from British Library Document Supply Centre-DSC:9350.21485(1999/14) / BLDSC - British Library Document Supply CentreGBUnited Kingdo
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oai:eprints.gla.ac.uk:98191
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