7 research outputs found
Apparel Manufacturers' Use of Factory Outlets to Increase Market Power: An Exploratory Study
No full textRheumatoid pericardial effusion with heart block treated by pericardiectomy and implantation of permanent pacemaker.
No full textâDoes that mean âno'?â: Negotiating protoâconversation in infantâcaregiver pairsâ
No full textSatisfying customer expectations: The effect on conflict and repurchase intentions in industrial marketing channels
No full textThe article investigates how the marketer\u27s fulfillment of middleman expectations impacts upon conflict and repurchase intentions in industrial channels. The nature and key determinants of expectations in industrial buyer behavior are examined. Discrepancy theory is used to assess the (dis)confirmation of expectations process. A series of hypotheses are developed and tested in a large manufacturing and distribution network engaged in the marketing of fluid power products. Results suggest a direct causal effect of (dis) confirmed expectations on repurchase intentions and on conflict, and that the effect of expectations on repurchase intentions is not modified by the creation of conflict. Managerial implications are drawn. © 1989 Academy of Marketing Science
