17 research outputs found

    Lehr- und Lernkonzept der Wirtschafts- und Unternehmensethik: Die Ethik-Simulation als innovativer Mehrmethoden-Ansatz

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    "Over the past decades, business has recognized that it cannot ignore ethical issues. As a consequence, interest in ethical trainings has surged. Although various approaches have been proposed in the literature, none of them seems to fully meet the demands of business practice. In this article, the author suggests an innovative, pluralistic approach towards teaching ethics in a business context – the ‘ethics simulation’ – as a viable solution. Conception and procedure as well as possible results of an ethics simulation are presented pointing out the significant advantages of this multi-method approach." (author's abstract

    Macht, Verantwortung und Information: der Konsument als Souverän? ; theoretische Reflexion und praktische Ansätze am Beispiel ökologisch verantwortlichen Kaufverhaltens

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    "Der mündige, souveräne Konsument hat die Macht, durch seine Kaufentscheidung das Marktangebot langfristig zu beeinflussen und damit soziale, gesellschaftliche und ökologische Verantwortung zu übernehmen. Konsumentensouveränität setzt allerdings die Verfügbarkeit relevanter Informationen voraus. Wesentliche Informationsagenten sind in diesem Zusammenhang Medien, staatliche Institutionen und Interessengruppen. Der vorliegende Beitrag verdeutlicht anhand eines Modells die Bedeutung dieser Schaltstellen der Information und zeigt praktische Ansätze für eine Annäherung an das Ideal der Konsumentensouveränität am Beispiel ökologisch verantwortlichen Kaufverhaltens auf." (Autorenreferat)"The article discusses and extends the idea of consumer souvereignty as well as the concept of power on which it is based. It points out the relevance of information concerning social, societal and ecological aspects for responsible purchase decisions. The authors criticize the existing information asymmetry between consumer and producers and they explore practical possibilities of eliminating this barrier to responsible consumer behavior." (author's abstract

    Measuring and Reducing the Cognitive Load for the End Users of Complex Systems

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    With the proliferation of complex computer systems, end users face a never-ending increase in the numbernof tasks, methods, inputs, passwords, usernames (and so on) when using online and standalone computerbased systems and applications. This paper examines a method and approach to measure how complex a system is to use, and how to reduce the complexity of such systems by minimising the requirement for human inputs as much as possible, in order to reduce the cognitive load for that user, or group of users. This paper addresses a study completed around using virtualised computer management systems interfacesof two well-known products AWS (Amazon Web Services), Oracle Cloud, and compares the complexity of the steps and interface for end users to a private cloud less well-known system called the IDE (Intelligent Design Engine). By using a set of derived formula, we examine how this can be applied to systems that have qualitative data feedback from the experiment process, and how to convert this effectively into quantitative data. This data is then analysed numerically using a unique approach to provide additional and meaningful results based of the original end user data

    Normative Perspectives for Ethical and Socially Responsible Marketing

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    Collins and Sivers asymmetries in muonproduction of pions and kaons off transversely polarised protons

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    Measurements of the Collins and Sivers asymmetries for charged pions and charged and neutral kaons produced in semi-inclusive deep-inelastic scattering of high energy muons off transversely polarised protons are presented. The results were obtained using all the available COMPASS proton data, which were taken in the years 2007 and 2010. The Collins asymmetries exhibit in the valence region a non-zero signal for pions and there are hints of non-zero signal also for kaons. The Sivers asymmetries are found to be positive for positive pions and kaons and compatible with zero otherwise. © 2015
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