Análise dos contratos na avicultura de corte em Mato Grosso sob a ótica da nova economia institucional (NEI)

The Brazilian production of poultry meat in 2010 reached 12.230 million tons, a growth of 11.38%, driven by increased consumption and increased exports. Mato Grosso is the 7th. Major national producer in terms of slaughter and production numbers are growing every year, considering the production of soybeans and corn and the possibility of planting new areas, making poultry the star of this new scenario. This article aims to examine contracts of broiler farms in Mato Grosso from the perspective of New Institutional Economics. The theoretical reference provides the concepts of transaction costs and governance structures. The data were derived from contracts related to the integration of poultry production in the period of 2008 and 2009, from the point of view of three companies located in the State of Mato Grosso, Central-West region of Brazil. The results show that the integration contracts have been an important tool for both the integrated companies, which rely on constant production and pre-specified standards to meet the domestic and foreign markets, and to farmers who have in the poultry industry, an activity which gives them guaranteed sales and receipt by the industry. The integration contracts can be considered medium asset specificity, transaction-frequent and reduced uncertainty

Inserção da avicultura de corte matogrossense no mercado internacional de carne de frango

Since 2002, the state of Mato Grosso has presented continuous growing in poultry meat exportation. Although its small representative in brasilian total exportation, has showed competitiveness in international market. The main goal of this research was to know and comprehend what happened in this industry. At this way was possible to show the local exporters profile, their exportation capacity, target markets and exportation problems. Thus it was possible to propose public policies that could help them to overcome difficulties, enhancing the competitiveness of this industryDesde 2002, o estado de Mato Grosso tem apresentado crescimento contínuo em exportação de carne de aves. Apesar de seu representante pequeno nas exportações totais brasileiras, mostrou competitividade no mercado internacional. O principal objetivo desta pesquisa foi conhecer e compreender o que aconteceu nesta indústria. Nesta forma foi possível mostrar o perfil exportadores locais, a sua capacidade de exportação, mercados-alvo e os problemas de exportação. Assim, foi possível propor políticas públicas que poderiam ajudá-los a superar dificuldades, melhorar a competitividade desta indústri