Scenarios for the Development of Elderly Education in Russia

The paper delves into the problem of mass education for senior citizens in Russia and assesses the capabilities of the country’s system of non-formal elderly education to overcome this problem. It proves the expediency to use the resources of the national education network in social management strategies aimed at increasing the educational level of the older generation. The research demonstrates that it is necessary to purposefully manage the national network of elderly education and forecast the outcome of such an influence. Having analyzed specialized elderly education projects, the authors identify the trends in the functioning of elderly education in Russia and establish the factors in its development. The study provides forecast scenarios for the development of elderly education. Summarizing the scenarios presented, it is worth noting that the government policy will have a decisive effect on the system of elderly education. Undoubtedly, education for senior citizens in Russia will undergo rapid development due to favorable conditions in the country

Method for influencing the development of elderly education in Russia

The paper discusses the problem of mass education for the elderly in Russia. To deal with this issue, we ground the expediency of using the resources of non-formal education projects for senior citizens. We analyze the totality of specialized educational projects implemented in the country as a social network, i.e. a specific self-organized object resistant to external management. The article presents the results of an online survey of experts (organizers of education projects for senior citizens and researchers on the problems of elderly education). Based on the respondents’ answers, the research concludes about the specificity of the elderly education network as an object of management and analyzes the possibility to adopt centralized educational management. The paper formulates the general principles and techniques of management in the field of elderly education in Russia and provides the authors’ method to control the development of elderly education projects in the country

Print Mass Media as a Government Tool in Strategic Communications: A Study Based on Content Analysis of Publications in Russia

The article examines the socio-demographic characteristics of Russian print media readership along with a content analysis of press publications with a view of understanding the role of media in shaping public opinion from the perspective of theory and practice of strategic communication. A timely example of a resonant social process is considered in retrospect, showing the insufficient effectiveness of strategic government communications in Russia and the problems of information interaction in society. Several hypotheses were defined on the ways to improve the effectiveness of government strategic communications. Based on the research results, the authors suggest ways to optimize this practice, aimed at achieving more holistic and desired results in terms of stability and sustainability of socio-economic processes. The study determined that the use of complex tools and one-way communication methods through print media is not enough for effective “implementation” of the state’s position on the solution of the problem situation

Print Mass Media as a Government Tool in Strategic Communications: A Study Based on Content Analysis of Publications in Russia

The article examines the socio-demographic characteristics of Russian print media readership along with a content analysis of press publications with a view of understanding the role of media in shaping public opinion from the perspective of theory and practice of strategic communication. A timely example of a resonant social process is considered in retrospect, showing the insufficient effectiveness of strategic government communications in Russia and the problems of information interaction in society. Several hypotheses were defined on the ways to improve the effectiveness of government strategic communications. Based on the research results, the authors suggest ways to optimize this practice, aimed at achieving more holistic and desired results in terms of stability and sustainability of socio-economic processes. The study determined that the use of complex tools and one-way communication methods through print media is not enough for effective “implementation” of the state’s position on the solution of the problem situation