Altercentric versus Egocentric \u27Green Jeans\u27 Advertising: Impact on Dual Emotional Warmth

This study presents theoretical and empirical analyses of altruism, egoism, and impure altruism and explains the role of emotional warmth in purchasing green jeans

Green Apparel Advertising: Does It Need to Move toward a Product-led Approach?

Using Banerjee et al.\u27s (1995) green advertising criteria as a framework, this study examines how Green Apparel Advertising Potency (GAAP) can be achieved. Possibilities emerge from extensive content analysis of leading marketing journals (1996 to 2016) and empirical analyses of four main attributes from various ad types: environment, product, lifestyle, and humanism. Environment attribute includes environmental benefit and nature harmony. Product attribute includes apparel quality, apparel uniqueness, and well-being benefit. Lifestyle attribute includes lifestyle compatibility, meaningfulness, and self-discovery. Finally, humanism attribute includes ethicality, humanitarian benefit, compassionate love, and connection to others. We propose a consumer response framework for Green Apparel Advertising Potency (GAAP) to outline essential elements of effective green ads. Using eight different types of green apparel ads, these elements are analyzed to develop a decision tree predictive model that determines optimum combinations of attributes. The findings indicate that the functional product attribute of apparel quality is the primary factor that can elevate Green Apparel Advertising Potency (GAAP)

Law Enforcement Officers’ High-Visibility Safety Apparel: The Effect of Their Attitudes on Wearing Behavior

High-Visibility Safety Apparel (HVSA) is classified as personal protective clothing that provides visual conspicuity to reduce the risk of fatality or injury from traffic road crashes (ANSI/ISEA 107-2010). Traffic increases every year, which leads to more congestion and to greater risks to law enforcement personnel. Conditions at dawn, dusk, night and during inclement weather further increase the risks

Role of Oocyte-Specific cKIT on Development of Ovarian Reserve

Many chemotherapy drugs cause female infertility by permanently shutting down the ovaries. In pre-pubescent girls, this can also result in abnormal sexual development. It is known that many of these harmful chemotherapy drugs bind to cKIT receptors throughout the body. cKIT receptors exist in particularly high concentrations in the ovaries and when they are blocked by chemotherapy drugs, premature ovarian failure results. Our experiment uses a transgenic mouse model to evaluate the effects of cKIT receptors on oocyte formation and development. This experiment is part of a larger effort to understand the mechanisms by which chemotherapy drugs cause premature ovarian failure.https://digitalcommons.unmc.edu/surp2021/1024/thumbnail.jp

Clothing Communication via Social Media: A Decision Tree Predictive Model

Consumers are increasingly using social media (SM) as an important source of information and as a way to communicate about clothing. SM platforms such as Twitter, Facebook, and YouTube have already been evaluated as successful business take-off tools by numerous clothing brands such as Burberry, Nordstrom, and ASOS (Kim & Ko, 2012). While personality differences have been examined in relation to SM use, one area that remains unexplored is the influence of personality traits on information exchange and dialogue about clothing (Hart et al., 2015). The current study addresses this issue by linking personality traits to clothing communication via social media (CCSM) measured by SM usage for the clothing product category

Preliminary evidence for the psychophysiological effects of technologic feature in e-commerce

As information and communication technologies are advanced, consumers are now able to enhance their e-commerce experiences regardless the channel, and it leads fashion retailers to develop better innovative experiential strategy to secure sustainable competency. The purpose of this study is to focus on apparel website to investigate the effect of branded contents on consumer\u27s pleasure and arousal that in turn may influence consumer\u27s response behaviors. This study employed S-O-R paradigm which explains that consumers\u27 inner organisms change according to the exposed external stimulation, and the changes antedate behavioral responses. Pleasure and arousal were measured with BioPAC MP150, which indicates the changes of electromyogram (EMG: pleasure), galvanic skin reflex (GSR: arousal), and heart rate (HR: pleasure) follow by the self-reported survey about behavioral responses. This study found that the effect for e-commerce\u27s branded content video on consumer\u27s response is indirect, and change of arousal is an indicator of hedonic shopping behavior

Shear-solvo defect annihilation of diblock copolymer thin films over a large area

Achieving defect-free block copolymer (BCP) nanopatterns with a long-ranged orientation over a large area remains a persistent challenge, impeding the successful and widespread application of BCP self-assembly. Here, we demonstrate a new experimental strategy for defect annihilation while conserving structural order and enhancing uniformity of nanopatterns. Sequential shear alignment and solvent vapor annealing generate perfectly aligned nanopatterns with a low defect density over centimeter-scale areas, outperforming previous single or sequential combinations of annealing. The enhanced order quality and pattern uniformity were characterized in unprecedented detail via scattering analysis and incorporating new mathematical indices using elaborate image processing algorithms. In addition, using an advanced sampling method combined with a coarse-grained molecular simulation, we found that domain swelling is the driving force for enhanced defect annihilation. The superior quality of large-scale nanopatterns was further confirmed with diffraction and optical properties after metallized patterns, suggesting strong potential for application in optoelectrical devices

Normal stress difference-driven particle focusing in nanoparticle colloidal dispersion

Colloidal dispersion has elastic properties due to Brownian relaxation process. However, experimental evidence for the elastic properties, characterized with normal stress differences, is elusive in shearing colloidal dispersion, particularly at low Peclet numbers (Pe < 1). Here, we report that single micrometer-sized polystyrene (PS) beads, suspended in silica nanoparticle dispersion (8 nm radius; 22%, v/v), laterally migrate and form a tightly focused stream by the normal stress differences, generated in pressure-driven microtube flow at low Pe. The nanoparticle dispersion was expected to behave as a Newtonian fluid because of its ultrashort relaxation time (2 mu s), but large shear strain experienced by the PS beads causes the notable non-Newtonian behavior. We demonstrate that the unique rheological properties of the nanoparticle dispersion generate the secondary flow in perpendicular to mainstream in a noncircular conduit, and the elastic properties of blood plasma-constituting protein solutions are elucidated by the colloidal dynamics of protein molecules

An Approach to the Difference of Store Environments on Customer Experience Realms and Behaviors

The purpose of this study is to investigate the store environment if the presence of technology and different brand types have significant effect on customer experience realms and behavior intentions

Multiscale Structure, Interfacial Cohesion, Adsorbed Layers, and Thermodynamics in Dense Polymer-Nanoparticle Mixtures

We establish the existence and size of adsorbed polymer layers in miscible dense nanocomposites and their consequences on microstructure and the bulk modulus. Using contrast-matching small-angle neutron scattering to characterize all partial collective structure factors of polymers, particles, and their interface, we demonstrate qualitative failure of the random phase approximation, accuracy of the polymer reference site interaction model theory, ability to deduce the adsorbed polymer layer thickness, and high sensitivity of the nanocomposite bulk modulus to interfacial cohesionclose181