This study presents theoretical and empirical analyses of altruism, egoism, and impure altruism and explains the role of emotional warmth in purchasing green jeans

Kim, Youn-Kyung

Song, So Young

English

This study presents theoretical and empirical analyses of altruism, egoism, and impure altruism and explains the role of emotional warmth in purchasing green jeans.</p

Song, So

Digital Repository @ Iowa State University (ISU)

Altercentric versus Egocentric 'Green Jeans' Advertising:  Impact on Dual Emotional Warmth

https://dr.lib.iastate.edu/bitstreams/b1a65869-6562-4eb4-88cc-2750845b82d3/download

Altercentric versus Egocentric \u27Green Jeans\u27 Advertising: Impact on Dual Emotional Warmth

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Digital Repository @ Iowa State University (ISU)