Integrated results and policy implications

Contains fulltext : 132016.pdf (publisher's version ) (Open Access)iv, 33 p

Towards open business models: Some challenges and how to overcome them

Contains fulltext : 132018.pdf (publisher's version ) (Open Access)iv, 55 p

Customer Oriented but Losing Sight of the Big Picture: How Lack of 'Outside' Validation Can Limit Market Information Processing in Discontinuous NPD

Contains fulltext : 91683.pdf (author's version ) (Open Access)Industrial Marketing and Purchasing Confererence, 30 augustus 201

Validating and Reflecting on Market Information Processing in Really New Product Development: When to Use What Outbound Team Strategy

Contains fulltext : 121988.pdf (author's version ) (Open Access)17 juni 201

Ambidextrous marketing organizations to support product innovation : a case study in the chemical industry

Contains fulltext : 81988.pdf (publisher's version ) (Open Access)RU Radboud Universiteit Nijmegen, 28 september 2010X, 245 p

Exploring market knowledge in product development of chemical firms

Contains fulltext : 91797.pdf (publisher's version ) (Open Access)Firms can enhance product innovation performance by continuously staying in touchwith customers and themarket in general.While studies onmarket oriented product development have identified several general dimensions of market knowledge used in product innovation, the nature of market knowledge that is specifically important in the chemical industry remains unclear.Because firmrelevant knowledge resources are increasingly seen as being industry specific, filling this gap becomes more relevant. This study uses a multiple case study of six product innovation projects in six different companies to identify importantmarket knowledge dimensions in the product development of chemical firms. Aggregated results from the six cases point to segment knowledge, application knowledge, product usage knowledge, and customer knowledge as being important market knowledge dimensions. Implications for theory and practice aswell as avenues for further research are included.17 p