Motivations for the use and consumption of wildlife products

The dominant approach to combating the illegal wildlife trade has traditionally been to restrict the supply of wildlife products. Yet conservationists increasingly recognize the importance of implementing demand‐side interventions that target the end consumers in the trade chain. Their aim is to curb the consumption of wildlife or shift consumption to more sustainable alternatives. However, there are still considerable knowledge gaps in understanding of the diversity of consumer motivations in the context of illegal wildlife trade, which includes hundreds of thousands of species, different uses, and diverse contexts. Based on consultation with multiple experts from a diversity of backgrounds, nationalities, and focal taxa, we developed a typology of common motivations held by wildlife consumers that can be used to inform conservation interventions. We identified 5 main motivational categories for wildlife use: experiential, social, functional, financial, and spiritual, each containing subcategories. This framework is intended to facilitate the segmentation of consumers based on psychographics and allow the tailoring of interventions—whether behavior change campaigns, enforcement efforts, or incentive programs—to the specific context in which they will be used. Underlining the importance of consumer research and collaborating with local actors is an important step toward promoting a more systematic approach to the design of demand reduction interventions

Liminal consumption of “the cosmic ballet”: an autoethnography

This study explores the consumption of dance during the identity transition of a homosexual man as a means of appreciating the role of dance in identity management. The account explicates how consumption of a transcendental and paradoxical form of dance called Tandava, or “the cosmic ballet,” empowers an individual to deal with his homosexual identity issues at key liminal junctures. Specifically, the study explores how the homosexual body mobilizes the movements and symbolism in the dance to negotiate identity issues. The study employs the first author’s lived experiences as the research material and depicts his Tandava against the backdrop of his “moments of marginalization.” In particular, autoethnographic writing is fused with the first author’s dance performance to serve as a method of inquiry into his homosexual identity formation. The study shows how dance facilitated the first author’s identity transition from a state of confusion to acceptance. In so doing the study contributes both to the literature on homosexual identity formation and on dance in consumer research