Visualization as a Means of Influence (on the Example of Student Periodicals)

Visualization is a modern tool of communication with media perceptive readers. Visual means allow to influence the emotional sphere of the reader, replace certain information and the number of characters, diversify the compositional design of publications and create their aesthetics, which affects the image and reputation of periodicals. Visualization is a tool that is actively used in student periodicals, the target audience of which is modern youth with clip thinking. In order to attract the attention of such readers, to intensify their attention, the editors of student publications diversify the content with the help of a set of visual aids. In particular, typical forms of visualization in publications are photographs, drawings, pictures, symbols, comics, puzzles, tables, graphics, variation of page space with fonts, colors, decorative lines. The article analyzes the content of student magazines in Ukraine and Poland on the means of visualization and states the effectiveness of visual communication for these publications. As a result of research it is established that visualization has specificity of the influence (complexity and systematics). Determining criteria for the effectiveness of visual communication of student periodicals are visual activity, the degree of cognitive perception, compositional organization, supragraphemics, topographemics, non-pictographic elements, text positioning

Ionosphere Waves Service (IWS) – a problem-oriented tool in ionosphere and Space Weather research produced by POPDAT project

In the frame of the FP7 POPDAT project the Ionosphere Waves Service (IWS) has been developed and opened for public access by ionosphere experts. IWS is forming a database, derived from archived ionospheric wave records to assist the ionosphere and Space Weather research, and to answer the following questions: How can the data of earlier ionospheric missions be reprocessed with current algorithms to gain more profitable results? How could the scientific community be provided with a new insight on wave processes that take place in the ionosphere? The answer is a specific and unique data mining service accessing a collection of topical catalogs that characterize a huge number of recorded occurrences of Whistler-like Electromagnetic Wave Phenomena, Atmosphere Gravity Waves, and Traveling Ionosphere Disturbances. IWS online service (http://popdat.cbk.waw.pl) offers end users to query optional set of predefined wave phenomena, their detailed characteristics. These were collected by target specific event detection algorithms in selected satellite records during database buildup phase. Result of performed wave processing thus represents useful information on statistical or comparative investigations of wave types, listed in a detailed catalog of ionospheric wave phenomena. The IWS provides wave event characteristics, extracted by specific software systems from data records of the selected satellite missions. The end-user can access targets by making specific searches and use statistical modules within the service in their field of interest. Therefore the IWS opens a new way in ionosphere and Space Weather research. The scientific applications covered by IWS concern beyond Space Weather also other fields like earthquake precursors, ionosphere climatology, geomagnetic storms, troposphere-ionosphere energy transfer, and trans-ionosphere link perturbations