Recognition as a Measure of Learning from Television Commercials.

This is the published version. Copyright 1983 American Marketing Association.Recognition has not received extensive acceptance by practitioners as a response variable for learning of television commercials. The authors review some of the distinctions between recoil and recognition, and some of the problems associated with each. In a laboratory experiment they developed and tested a measure of recognition useful for low involvement situations in which a recall level of learning may not be necessary. Data and implications about the usefulness and limitations of the measure are presented

Using the Theory of Signal Detection to Improve Ad Recognition Testing.

This is the published version. Copyright 1986 American Marketing Association.Recognition tests are a very popular means of assessing the memory effectiveness of advertisements. Unfortunately the recognition scores obtained by current methods reflect both the memory for an advertisement and the response biases of the respondents. The authors introduce the theory of signal detection (TSD) which can be used to secure independent estimates of memory and response bias in recognition tests. They discuss how TSD can be used to improve ad recognition testing

A NOTE ON SPECIAL GEODESIC MAPPINGS ON RIEMANNIAN MANIFOLDS

In this paper, we have studied some properties of spe-cial geodesic mappings on Riemannian manifolds. We have shownthat if f : (Mn; g) ! ( Mn; g) is a special geodesic mapping ofa at Riemannian manifold (Mn; g) onto a Riemannian manifold( Mn; g), then Mn is of constant curvature

Recognition versus recall as measures of television commercial forgetting.

This is the published version. Copyright 1993 by the American Marketing Association.Investigated the impact of time since exposure, commercial length, and commercial repetition on recognition and unaided recall scores, using 204 undergraduates. Ss were randomly assigned to 12 experimental cells and asked to recall the product category, brand name, and claims for commercials they viewed; similarly 9-alternative verbal recognition tests were used. Results indicate that recognition scores were not indiscriminately high, as commonly is argued and that they declined with time, contrary to what often is assumed. The data show that recognition scores were more sensitive and more discriminating than, and covaried with, unaided recall scores. It is suggested that recognition and recall warrant more consideration by advertisers. Findings are compared to an earlier study by the 1st 2 authors (see record 1984-05496-001). (PsycINFO Database Record (c) 2012 APA, all rights reserved

Changes in Total Protein in Liver and Kidney of Freshwater Fish, Channa Punctatus (Bloch.) After Intoxication of Carbaryl

Pesticides are one group of toxic compounds linked to human use that have a profound effect on aquatic fauna. Fish may be good indicators of contamination by pollutants because their biochemical responses are quite similar to found in mammals. Studies on toxic effects of carbaryl (a carbamate pesticide) on liver and kidney of freshwater fish Channa punctatus have been made. The LC50 value of carbaryl was calculated 10.05mg/l for various time periods 24, 48, 72 and 96 hrs. The study was conducted to investigate the total protein changes in the liver and kidney of freshwater fish, Channa punctatus exposed to different sub-lethal concentrations of pesticide carbaryl for a period of 15, 30, 45, 60, 75 and up to 90 days. Carbaryl intoxication in Channa punctatus caused significant decrease in total protein in liver and kidney as compared to control. The reasons for such changes have been discussed in this paper

Histopathological Changes in Kidney of Channa Punctatus (Bloch) Under Stress of Folidol

The concentration of pesticides is increasing day by day in the aquatic ecosystem. These concentrations are highest to limits; there is bioconcentration and bioaccumulation of these pesticides in the tissues and organ of fish which has a harmful effect on the human being when consumed by them. The effects of Folidol at 20 ppm sublethal doses were investigated on histopathology of kidney in full grown specimen of Channa punctatus (Bloch). Significant alterations were observed in kidney sections of treated fishes as compared to control group. These changes may be due to damage caused to the hepatic tissue

Impact Of Death-Related Television Programming On Advertising Evaluation

Programming that depicts or implies death constitutes a vital component of daily television broadcasts, yet the impact of such programming on the evaluation of embedded advertising remains unexplored. Using terror management theory, we propose that exposure to routine and commonplace death-related television programming will lead to the differential evaluation of ensuing advertisements depending on whether they are perceived to be of domestic or foreign origin, and that this effect is contingent on the nature of the death-related cognitions at play at the time of ad exposure. Further, the death-related program context effects on embedded advertising are unique—ads at the end, not the beginning, of the embedded pod are affected by programming content. Based on the empirical findings from four studies we identify the cognitive processes underlying consumers’ ad evaluation, isolate the pod positions when context effects are observed, and suggest a framework for television commercial scheduling

Studies on Liver Marker Enzymes (SGOT and SGPT) of Fish Heteropneustes Fossilis (Bloch.) After Famfos Intoxication

Pesticide pollution is on increase through its increasing application in almost every field either it is household or agriculture where it is used widely. These pesticides reach to aquatic life by means of runoff water and other ways. The residual impact is increasing in aquatic fauna. Fishes are the best indicator of aquatic pollution and also used for human consumption. The residual effect adversely affects the liver marker enzymes (in serum) of fishes which are measured and discussed in the present study to assess the extent of damage caused by non-target effect of famfos to Heteropneustes fossilis (Bloch.)