Reaching, engaging and bonding with voters on social media: the case of 2014/2015 Croatian presidential elections

This paper examines the ways in which presidential candidates use social media in their election campaigns to democratise politics and political representation. The study is based on content analysis of statements which candidates in 2014/2015 Croatian presidential elections published on their official Facebook and Twitter accounts. The results show that candidates did not use social media to reach, engage and form stronger bonds with potential voters. By failing to do so, they have missed the opportunity to bring disenchanted voters back into the political arena and potentially increase the legitimacy of the democratic processes

Political impression management through direct and mediated communication: The 2014/2015 Croatian presidential elections

This paper examines similarities and differences between direct and mediated political candidates' communication during electoral campaigns, and answers the question: How, if at all, do candidates' techniques of impression management differ in their direct and mediated communication. The study is based on content analysis of major daily newspapers, and statements published by candidates in the 2014/2015 Croatian presidential elections on their official Facebook and Twitter accounts. The results show that candidates did not use social media to portray their personal side, humanise their image and create their image of a leader through references to their skills and qualities. Rather, this research shows that in spite of the growing importance of social media, and the willingness and skill of the politicians in employing social media, traditional media, such as newspapers, remain indispensable for providing information about political issues to citizens in this new democracy during presidential elections

Measuring and comparing the carbon footprints of different procurement models for primary school meals: analysis of cases across five European countries

The study presented in this chapter sought to assess the sustainability outcomes of different procurement models for primary school meals services in five European countries. Based on environmental impact analysis, this chapter reports on the size and composition of the carbon footprints of the procurement models and analyses the contributions to overall carbon emissions of the various activities in the supply chains for meals services. It was found that while the transportation of food by suppliers to schools contributed somewhat to overall carbon footprints, other variables have a more significant impact, in particular the amount of meat on the menu and the choice of waste disposal method. The chapter concludes by discussing which actions stakeholders should prioritize to improve the environmental impacts of public food procurement. The research for this chapter was funded under European Union H2020 grant agreement 678024