4 research outputs found
THE INSTITUTIONAL COMPLEXITY OF BUSINESS SOCIAL RESPONSIBILITY (NATURE, INSTITUTIONS, MECHANISM)
Purpose: Business social responsibility or BSR is strengthened by innovative management and marketing practices of Russian enterprises to form their reputation capital and increase commercial benefits. The reasons of these ones are not able to explain in terms of full rationality. The aim of the paper is to examine nature and specifi city of BSR in institutional logics of the fi rm evolution. Methodology & Approach: The theoretical analyses presented in this paper are based on the tools of modern institutional theory and corporate management. BSR is considered as an institutional form of the compelled adaptation of corporations to growing requirements of civil society and regulators (protective reaction), as marketing technology of strengthening of a brand image (response) and as a way of expansion of norms and practices on counteragents and partners in global supply chains (return reaction). Implications for future research: The paper highlights the puzzling essence of BSR determined political, cultural and other social institutions which have produced exogenous effects on organizational behavior. Better understanding of an economic mechanism of introducing BSR institute into a representative firm accelerates the adaptive process of this transplanted institute. Findings: The system of institutions of the socio-responsible company is detailed. Positive effects, contradictions and the mechanism of social orientation of corporate sector are proved.
HOMO INSTITUTIUS MODEL IN THE THEORY AND IDEOLOGY OF SOCIALLY RESPONSIBLE BUSINESS IN RUSSIA
ΠΠΊΠΎΠ½ΠΎΠΌΠΈΡΠ΅ΡΠΊΠΎΠ΅ ΠΎΠ±ΠΎΡΠ½ΠΎΠ²Π°Π½ΠΈΠ΅ ΠΌΠΎΡΠΈΠ²Π°ΡΠΈΠΈ ΡΠΎΡΠΈΠ°Π»ΡΠ½ΠΎΠΉ Π°ΠΊΡΠΈΠ²Π½ΠΎΡΡΠΈ ΠΊΠΎΠΌΠΌΠ΅ΡΡΠ΅ΡΠΊΠΎΠΉ ΡΡΡΡΠΊΡΡΡΡ ΠΏΡΠ΅Π΄ΡΡΠ°Π²Π»Π΅Π½ΠΎ Π² Π°Π½Π°Π»ΠΈΡΠΈΡΠ΅ΡΠΊΠΎΠΉ ΠΌΠΎΠ΄Π΅Π»ΠΈ ΡΠ΅Π»ΠΎΠ²Π΅ΠΊΠ°. Π ΡΠΎΡΡΠΈΠΉΡΠΊΠΎΠΉ ΡΠΊΠΎΠ½ΠΎΠΌΠΈΡΠ΅ΡΠΊΠΎΠΉ Π½Π°ΡΠΊΠ΅ ΠΈΡΡΠΎΡΠΈΡΠ΅ΡΠΊΠΈ ΡΠ»ΠΎΠΆΠΈΠ»ΠΎΡΡ, ΡΡΠΎ ΡΡΠ°Π΄ΠΈΡΠΈΠΎΠ½Π½ΡΠ΅ ΡΠΎΡΠΌΡ ΡΠΎΡΠΈΠ°Π»ΡΠ½ΠΎΠΉ ΠΎΡΠ²Π΅ΡΡΡΠ²Π΅Π½Π½ΠΎΡΡΠΈ Π±ΠΈΠ·Π½Π΅ΡΠ° Π°Π½Π°Π»ΠΈΠ·ΠΈΡΡΡΡΡΡ Π² ΡΠ°ΠΌΠΊΠ°Ρ
ΠΏΡΠ°Π²ΠΎΡΠ»Π°Π²Π½ΠΎΠΉ ΠΌΠΎΠ΄Π΅Π»ΠΈ Β«ΡΠ΅Π»ΠΎΠ²Π΅ΠΊΠ° ΠΈΠ½ΡΡΠΈΡΡΡΠΈΠΎΠ½Π°Π»ΡΠ½ΠΎΠ³ΠΎΒ». Π‘ΠΎΠ²ΡΠ΅ΠΌΠ΅Π½Π½Π°Ρ ΠΈΠ΄Π΅ΠΎΠ»ΠΎΠ³ΠΈΡ ΡΠΎΡΠΈΠ°Π»ΡΠ½ΠΎ ΠΎΡΠ²Π΅ΡΡΡΠ²Π΅Π½Π½ΠΎΠ³ΠΎ Π±ΠΈΠ·Π½Π΅ΡΠ° Π²ΠΎΡΠΏΡΠΎΠΈΠ·Π²ΠΎΠ΄ΠΈΡ Π² ΡΠ΅ΠΊΡΠ»ΡΡΠΈΠ·ΠΈΡΠΎΠ²Π°Π½Π½ΠΎΠΌ Π²ΠΈΠ΄Π΅ ΠΈΠ½ΡΡΠΈΡΡΡΠΈΠΈ ΡΠΎΡΠΈΠ°Π»ΡΠ½ΠΎΠΉ ΠΎΡΠ²Π΅ΡΡΡΠ²Π΅Π½Π½ΠΎΡΡΠΈ ΠΏΡΠ°Π²ΠΎΡΠ»Π°Π²Π½ΠΎΠ³ΠΎ ΠΏΡΠ΅Π΄ΠΏΡΠΈΠ½ΠΈΠΌΠ°ΡΠ΅Π»Ρ. ΠΠ΅Π½ΡΠ°Π»ΡΠ½ΡΠ΅ ΠΎΡΠ½ΠΎΠ²Π°Π½ΠΈΡ ΠΊΠΎΡΠΏΠΎΡΠ°ΡΠΈΠ²Π½ΠΎΠΉ ΡΠΈΠ»Π°Π½ΡΡΠΎΠΏΠΈΠΈ Π² ΡΡΡΠ½ΠΎΡΡΠ½ΡΡ
Ρ
Π°ΡΠ°ΠΊΡΠ΅ΡΠΈΡΡΠΈΠΊΠ°Ρ
ΠΊΠΎΡΡΠ΅ΡΠΏΠΎΠ½Π΄ΠΈΡΡΡΡΡΡ Ρ ΠΏΡΠ°Π²ΠΎΡΠ»Π°Π²Π½ΡΠΌ ΡΡΠ°Π΄ΠΈΡΠΈΡΠΌΠΈ Π²Π·Π°ΠΈΠΌΠΎΠΏΠΎΠΌΠΎΡΠΈ ΠΈ Π΄Π΅Π»ΠΎΠ²ΠΎΠ³ΠΎ ΡΠΎΡΡΡΠ΄Π½ΠΈΡΠ΅ΡΡΠ²Π°. Π ΡΠ°ΠΊΡΡΡΠ΅ ΡΠ²ΠΎΠ»ΡΡΠΈΠΎΠ½Π½ΠΎΠ³ΠΎ ΡΡΠ»ΠΎΠΆΠ½Π΅Π½ΠΈΡ ΠΈΠ½ΡΡΠΈΡΡΡΠ° ΡΠΎΡΠΈΠ°Π»ΡΠ½ΠΎΠΉ ΠΎΡΠ²Π΅ΡΡΡΠ²Π΅Π½Π½ΠΎΡΡΠΈ Π±ΠΈΠ·Π½Π΅ΡΠ° Π²ΠΎΡΠΏΡΠΎΠΈΠ·Π²ΠΎΠ΄ΡΡΠ²ΠΎ Π±Π°Π·ΠΎΠ²ΡΡ
ΡΠ»Π΅ΠΌΠ΅Π½ΡΠΎΠ² ΠΏΡΠ°Π²ΠΎΡΠ»Π°Π²Π½ΠΎΠΉ ΠΌΠΎΠ΄Π΅Π»ΠΈ ΡΠ΅Π»ΠΎΠ²Π΅ΠΊΠ° ΠΈΠ½ΡΡΠΈΡΡΡΠΈΠΎΠ½Π°Π»ΡΠ½ΠΎ ΡΠ°ΡΡΠΈΡΡΡΡ Π°Π΄Π°ΠΏΡΠ°ΡΠΈΠΎΠ½Π½ΡΠ΅ Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎΡΡΠΈ ΡΡΠ±ΡΠ΅ΠΊΡΠΎΠ² ΠΊΠΎΡΠΏΠΎΡΠ°ΡΠΈΠ²Π½ΠΎΠ³ΠΎ ΠΏΡΠ΅Π΄ΠΏΡΠΈΠ½ΠΈΠΌΠ°ΡΠ΅Π»ΡΡΡΠ²Π° ΠΊ ΠΊΠΎΠ½ΠΊΡΡΠ΅Π½ΡΠ½ΠΎΠΉ ΡΡΠ΅Π΄Π΅ ΠΌΠ΅ΠΆΠ΄ΡΠ½Π°ΡΠΎΠ΄Π½ΠΎΠ³ΠΎ Π±ΠΈΠ·Π½Π΅ΡΠ°.Π¦Π΅Π»Ρ β Π²ΡΡΠ²Π»Π΅Π½ΠΈΠ΅ ΡΡΡΠ½ΠΎΡΡΠ½ΡΡ
Ρ
Π°ΡΠ°ΠΊΡΠ΅ΡΠΈΡΡΠΈΠΊ ΠΌΠΎΠ΄Π΅Π»ΠΈ Β«ΡΠ΅Π»ΠΎΠ²Π΅ΠΊΠ° ΠΈΠ½ΡΡΠΈΡΡΡΠΈΠΎΠ½Π°Π»ΡΠ½ΠΎΠ³ΠΎΒ», ΠΈΠΌΠΏΠ»ΠΈΡΠΈΡΠ½ΠΎ ΠΏΡΠ΅Π΄ΡΡΠ°Π²Π»Π΅Π½Π½ΠΎΠΉ Π² ΡΠ΅ΠΎΡΠΈΠΈ ΠΈ ΠΈΠ΄Π΅ΠΎΠ»ΠΎΠ³ΠΈΠΈ ΡΠΎΡΠΈΠ°Π»ΡΠ½ΠΎ ΠΎΡΠ²Π΅ΡΡΡΠ²Π΅Π½Π½ΠΎΠ³ΠΎ Π±ΠΈΠ·Π½Π΅ΡΠ° Π ΠΎΡΡΠΈΠΈ.ΠΠ΅ΡΠΎΠ΄ ΠΈΠ»ΠΈ ΠΌΠ΅ΡΠΎΠ΄ΠΎΠ»ΠΎΠ³ΠΈΡ ΠΏΡΠΎΠ²Π΅Π΄Π΅Π½ΠΈΡ ΡΠ°Π±ΠΎΡΡ: Π² ΡΡΠ°ΡΡΠ΅ ΠΈΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°Π»ΡΡ ΠΌΠ΅ΡΠΎΠ΄ Π΄ΠΈΠ°Π»Π΅ΠΊΡΠΈΠΊΠΈ, ΡΠΈΡΡΠ΅ΠΌΠ½ΡΠΉ ΠΏΠΎΠ΄Ρ
ΠΎΠ΄, ΠΏΡΠΈΠΌΠ΅Π½ΡΠ»ΡΡ ΠΏΡΠΈΠ½ΡΠΈΠΏ ΠΈΡΡΠΎΡΠΈΠ·ΠΌΠ°, Π° ΡΠ°ΠΊΠΆΠ΅ ΠΌΠ΅ΡΠΎΠ΄ΠΎΠ»ΠΎΠ³ΠΈΡΠ΅ΡΠΊΠΈΠΉ ΠΈΠ½ΡΡΡΡΠΌΠ΅Π½ΡΠ°ΡΠΈΠΉ ΡΠ²ΠΎΠ»ΡΡΠΈΠΎΠ½Π½ΠΎΠΉ ΡΠΊΠΎΠ½ΠΎΠΌΠΈΡΠ΅ΡΠΊΠΎΠΉ ΡΠ΅ΠΎΡΠΈΠΈ.Π Π΅Π·ΡΠ»ΡΡΠ°ΡΡ: Π°ΡΠ³ΡΠΌΠ΅Π½ΡΠΈΡΠΎΠ²Π°Π½ΠΎ, ΡΡΠΎ ΠΌΠΎΠ΄Π΅Π»Ρ Β«ΡΠ΅Π»ΠΎΠ²Π΅ΠΊΠ° ΠΈΠ½ΡΡΠΈΡΡΡΠΈΠΎΠ½Π°Π»ΡΠ½ΠΎΠ³ΠΎΒ», ΠΈΠΌΠΏΠ»ΠΈΡΠΈΡΠ½ΠΎ ΠΏΡΠ΅Π΄ΡΡΠ°Π²Π»Π΅Π½Π½Π°Ρ Π² ΡΠ΅ΠΎΡΠΈΠΈ ΠΈ ΠΈΠ΄Π΅ΠΎΠ»ΠΎΠ³ΠΈΠΈ ΡΠΎΡΠΈΠ°Π»ΡΠ½ΠΎ ΠΎΡΠ²Π΅ΡΡΡΠ²Π΅Π½Π½ΠΎΠ³ΠΎ Π±ΠΈΠ·Π½Π΅ΡΠ° Π ΠΎΡΡΠΈΠΈ, Π² Π·Π½Π°ΡΠΈΡΠ΅Π»ΡΠ½ΠΎΠΉ ΡΡΠ΅ΠΏΠ΅Π½ΠΈ Π·Π°ΠΊΡΠ΅ΠΏΠ»ΡΠ΅Ρ ΠΏΡΠ΅Π΅ΠΌΡΡΠ²Π΅Π½Π½ΠΎΡΡΡ ΠΏΠΎΠ²Π΅Π΄Π΅Π½ΡΠ΅ΡΠΊΠΈΡ
ΡΡΡΠ°Π½ΠΎΠ²ΠΎΠΊ ΡΠΎΠ²ΡΠ΅ΠΌΠ΅Π½Π½ΠΎΠ³ΠΎ ΠΏΡΠ΅Π΄ΠΏΡΠΈΠ½ΠΈΠΌΠ°ΡΠ΅Π»Ρ Ρ ΠΏΡΠ°Π²ΠΎΡΠ»Π°Π²Π½ΠΎΠΉ ΠΌΠΎΠ΄Π΅Π»ΡΡ ΡΠ΅Π»ΠΎΠ²Π΅ΠΊΠ°, Π²ΠΎΡΠΏΡΠΎΠΈΠ·Π²ΠΎΠ΄ΠΈΠΌΠΎΠΉ Π² ΠΏΡΠ΅Π΄ΠΏΡΠΈΠ½ΠΈΠΌΠ°ΡΠ΅Π»ΡΡΠΊΠΎΠΌ ΡΠΎΠΎΠ±ΡΠ΅ΡΡΠ²Π΅ Π΄ΠΎΡΠ΅Π²ΠΎΠ»ΡΡΠΈΠΎΠ½Π½ΠΎΠΉ ΡΠΏΠΎΡ
ΠΈ.ΠΠ±Π»Π°ΡΡΡ ΠΏΡΠΈΠΌΠ΅Π½Π΅Π½ΠΈΡ ΡΠ΅Π·ΡΠ»ΡΡΠ°ΡΠΎΠ²: ΠΏΠΎΠ»ΡΡΠ΅Π½Π½ΡΠ΅ ΡΠ΅Π·ΡΠ»ΡΡΠ°ΡΡ ΡΠ΅Π»Π΅ΡΠΎΠΎΠ±ΡΠ°Π·Π½ΠΎ ΠΏΡΠΈΠΌΠ΅Π½ΡΡΡ ΠΏΡΠΈ ΠΎΡΡΡΠ΅ΡΡΠ²Π»Π΅Π½ΠΈΠΈ ΡΠΎΡΠΈΠ°Π»ΡΠ½ΠΎΠ³ΠΎ ΠΈΠ½Π²Π΅ΡΡΠΈΡΠΎΠ²Π°Π½ΠΈΡ, ΡΠ°Π·ΡΠ°Π±ΠΎΡΠΊΠ΅ ΠΌΠ΅ΡΠΎΠΏΡΠΈΡΡΠΈΠΉ ΠΏΠΎ ΡΠ΅Π°Π»ΠΈΠ·Π°ΡΠΈΠΈ ΡΠΎΡΠΈΠ°Π»ΡΠ½ΠΎΠ³ΠΎ ΠΏΠ°ΡΡΠ½Π΅ΡΡΡΠ²Π° ΠΈ ΠΏΡΠΎΠ³ΡΠ°ΠΌΠΌ ΠΏΠΎΠ²ΡΡΠ΅Π½ΠΈΡ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΠΎΠ½Π½ΠΎΠΉ ΠΎΡΠΊΡΡΡΠΎΡΡΠΈ ΡΠΎΡΡΠΈΠΉΡΠΊΠΎΠ³ΠΎ Π±ΠΈΠ·Π½Π΅ΡΠ°.Consistent to the earlier research, the study has supported the hypothesis that the investigation of motivation of commercial body social activity in the economic theory expressed in analytical model of man. The author emphasizes the idea that the main principles of well-formulated statement of traditional form of social responsibility of business are given in the Christian Orthodox model of man. The new ideology of socially responsible business is represented in secular forms of social responsibility of a Christian Orthodox entrepreneur. Mental models of corporate philanthropy in their core characteristics correspond to Christian orthodox traditions of mutual aid and business collaboration. From the point of view of the evolutionary and institutional economics, additional advantages of modern corporates can be acquired by integrating basic elements of the Orthodox model of man in their structures.Purpose.Β The purpose of the study was to identify the significant elements in the model of homo institutius. It is the assumption that modern theory and ideology of socially responsible business in Russia is an important result of development of religion ideas that is the implicit element of this model.Methodology.Β For the aims of the article, the systematic method, historicism and dialectical approaches, as well as the analytical technique of evolutionary economics were used.Results.Β The author has proved that a sufficient degree of the adaptive efficiency of a modern corporation can usually be enhanced by using historically generated elements of the homo institutius model.Practical implications.Β The results can be applied in corporate management to improve social investment and social partnership business programs as well as to increase openness of firms
The Institutionalization of Socio-Responsible Business: Global Trends and Regional Features
The article describes the dual nature of business social responsibility: global and regional. The increased pressure of globalization produces a new stakeholder expectations and efforts of companies to conform to it. As a result of return reaction the growing requirements of International standards of business ethics create common effect on corporate management and organizational behavior. However, the institutional conditions of the firm evolution are determined by regional basics of institutional environment. It sets up a local differentiation of socio-responsible activities of corporate sector. Focused on the possibilities of institutional transplantation we consider economic benefits of an importation and a further adaptation of business social innovations for developing countries and Russia
The Institutionalization of Socio-Responsible Business: Global Trends and Regional Features
The article describes the dual nature of business social responsibility: global and regional. The increased pressure of globalization produces a new stakeholder expectations and efforts of companies to conform to it. As a result of return reaction the growing requirements of International standards of business ethics create common effect on corporate management and organizational behavior. However, the institutional conditions of the firm evolution are determined by regional basics of institutional environment. It sets up a local differentiation of socio-responsible activities of corporate sector. Focused on the possibilities of institutional transplantation we consider economic benefits of an importation and a further adaptation of business social innovations for developing countries and Russia