The interface between transactional and relational orientation in small service firm's marketing behaviour

This paper presents and discusses findings of a cross-country study of small service firm marketing behavior. These findings demonstrate that small service firms are flexible in the marketing approaches that they adopt. They reveal that such firms are transactional and relational orientated in their marketing activities and that for growing firms, marketing activities are used to create short-term transactions and form relations with key stakeholders. This finding implies that transactional and relationship marketing should be regarded as complementary. The findings presented also demonstrate that the marketing approach selected by participating small firms is determined by a range of customer characteristics of which repeat business is only one. An integrated framework containing elements of transactional and relational approaches is proposed as an appropriate way of describing the marketing behaviours of investigated firms

Managing the Moral Implications of Advice in Informal Interaction

What does advice giving look like among family members? Most conversation analytic research on advice has been in institutional settings, which constrain what speakers can do. Here we analyze advice in the apparently freer environment of telephone calls between mothers and their young adult daughters. We concentrate on how the advice is received. Our analysis shows that the position of “advice recipient” is a potentially unwelcome identity to occupy because it implies one knows less than the advice giver and indeed that one may be somehow at fault. Advice can be resisted, but choosing to do so seems to depend on what the interactional costs would be. We discuss the implications for studying advice and promoting advice acceptance as well as the way relationality more generally can be constituted in talk

Time-decoupled high order continuous space-time finite element schemes for the heat equation

Copyright © by SIAMIn Comput. Methods Appl. Mech. Engrg., 190 (2001), pp. 6685—6708 Werder et al. demonstrated that time discretizations of the heat equation by a temporally discontinuous Galerkin finite element method could be decoupled by diagonalising the temporal ‘Gram matrices’. In this article we propose a companion approach for the heat equation by using a continuous Galerkin time discretization. As a result, if piecewise polynomials of degree d are used as the trial functions in time and the spatial discretization produces systems of dimension M then, after decoupling, d systems of size M need to be solved rather than a single system of sizeMd. These decoupled systems require complex arithmetic, as did Werder et al.’s technique, but are amenable to parallel solution on modern multi-core architectures. We give numerical tests for temporal polynomial degrees up to six for three different model test problems, using both Galerkin and spectral element spatial discretizations, and show convergence and temporal superconvergence rates that accord with the bounds given by Aziz and Monk, Math. Comp. 52:186 (1989), pp. 255—274. We also interpret error as a function of computational time and see that our high order schemes may offer greater efficiency that the Crank-Nicolson method in terms of accuracy per unit of computational time—although in a multi-core world, with highly tuned iterative solvers, one has to be cautious with such claims. We close with a speculation on the application of these ideas to the Navier-Stokes equations for incompressible fluids

Process for the leaching of AP from propellant

A method for the recovery of ammonium perchlorate from waste solid rocket propellant is described wherein shredded particles of the propellant are leached with an aqueous leach solution containing a low concentration of surface active agent while stirring the suspension

Circuit minimizes current drain caused by neon indicator lamps

Circuit lights neon lamp by back leakage current of the driving transistor, rather than by the transistors saturation or ''on-state'' current, thereby eliminating lowering of the voltage necessary for indication. Circuit has operating speed greater than indication circuit using a saturation principle and aids in power rationing

Considerations on command and response language features for a network of heterogeneous autonomous computers

The design of a uniform command language to be used in a local area network of heterogeneous, autonomous nodes is considered. After examining the major characteristics of such a network, and after considering the profile of a scientist using the computers on the net as an investigative aid, a set of reasonable requirements for the command language are derived. Taking into account the possible inefficiencies in implementing a guest-layered network operating system and command language on a heterogeneous net, the authors examine command language naming, process/procedure invocation, parameter acquisition, help and response facilities, and other features found in single-node command languages, and conclude that some features may extend simply to the network case, others extend after some restrictions are imposed, and still others require modifications. In addition, it is noted that some requirements considered reasonable (user accounting reports, for example) demand further study before they can be efficiently implemented on a network of the sort described

Engaging fathers in preventive services: fathers and family centres

Although many fathers are spending more time caring for their children in the home, men continue to be conspicuous by their absence from mainstream family support services. Family centres - community-based services for families in need and at risk - are no exception to this, despite widespread enthusiasm for developing work with fathers in these settings. This qualitative study by the independent Policy Research Bureau focuses on the attitudes and experiences of over 90 fathers, mothers and staff in thirteen family centres across England and Wales. The study revealed that while family centres often cater well to fathers in particular circumstances, such as lone parents, fathers in more ordinary circumstances tended to be deterred by the feminised atmosphere of centres and by the limited range of activities more likely to appeal to men. The research strongly suggested that there is a need for greater clarity about who family centres are really intended for, in order to develop good practice in working with fathers in family support settings