A research experiment on facilitation and formation of joint research and development programs between government, industry, and universities: Overview, preliminary findings, and observations

Presented is an overview of an experiment to explore the free-market approach to public-private collaboration through the development and implementation of a joint venture mechanism to enable formation of R&D projects between government, industry and academia. Some preliminary results related to time-to-commercialization and economic competitiveness are discussed

HybridMiner: Mining Maximal Frequent Itemsets Using Hybrid Database Representation Approach

In this paper we present a novel hybrid (arraybased layout and vertical bitmap layout) database representation approach for mining complete Maximal Frequent Itemset (MFI) on sparse and large datasets. Our work is novel in terms of scalability, item search order and two horizontal and vertical projection techniques. We also present a maximal algorithm using this hybrid database representation approach. Different experimental results on real and sparse benchmark datasets show that our approach is better than previous state of art maximal algorithms.Comment: 8 Pages In the proceedings of 9th IEEE-INMIC 2005, Karachi, Pakistan, 200

Tools and Techniques Used in the Language of Advertisements: The Linguistic Perspective

The present paper aims to highlight the linguistic tools and techniques used in the language of advertisements. The study becomes significant as the language used in the advertisements is purposely and deliberately created. The deliberate use of language makes the advertisements eye-catching and gets the attention of its viewers. This study investigates 75 different Indian TV advertisements and does linguistic analysis at phonological, morphological, and stylistic levels. At these three levels, the study reveals the use of phonological devices; such as rhyme, alliteration, and assonance; morphological devices; code-mixing; the degree of comparison, hybridization, and reduplication; and stylistic devices; antithesis, apostrophe, hyperbole, metaphor, onomatopoeia, and personification. Besides these devices, the study also focuses on graphological and national aspects that play an essential role in the advertising language