13 research outputs found
Religious principles as marketing strategies: critical evaluation of its applications and impacts on financial institutions in South Eastern part of Sri Lanka
The entrepreneurs’ sustainable network approach: a way to improve the multi ethnic business and social relationships in the post conflict context
Marketing of financial institutions in Eastern part of Sri Lanka: emerging opportunities, challenges, and strategies
Displacement, resettlement, and development - interrelations and contradictions: a case from Ampara district of Sri Lanka
An assessment of the role of business entrepreneurs in conflict transformation - a case study of South Eastern Sri Lanka
Last three decades of Sri Lankan history has been overshadowed by
conflict and war. Fortunately, the war came to an end and now the peace is very much
evident in the country. However, the dividends of peace have yet to come for the
people living in conflict areas. Social and economic status of the post-war period has
continued to be the same. Meaningful measures of recovery from war to peace have to
be initiated. This paper investigates the present status and contribution of business
entrepreneurs in helping the post-war recovery of the conflict affected South - East
region of Sri Lanka which has a ethnically, religiously and linguistically mixed
population.
Data were collected from the entrepreneurs and people through an intensive
field investigation carried out in the South-East region using a questionnaire. The study
employed both qualitative and quantitative data analysis techniques.
The results revealed that the entrepreneurs are ethnically segregated and lack
interactions across ethnic boundary. The reason for such pattern of entrepreneurship is
that the existing businesses mainly target consumers in an ethnically homogeneous
population. This has led to in ethicizing other aspects of business establishments as
well. For example, in most business establishments, employers, employees and
customers are from the same ethnic group. War and conflict may have influenced this
pattern of entrepreneur behavior. The ethnic discrimination and negative perception
towards other ethnicity groups have been deeply rooted among the entrepreneurs in this
region. The present trend of spread and contribution of entrepreneurship is not a healthy
sign for the post-war recovery. Attempts have to be made to diversify all aspect of
business establishment which would target the best outcomes and best benefits to most
in the region. Then the entrepreneurs will surely help erasing off the marks of war in the
minds and hearts of people leading to healthy and free society
An evaluation of potential adoption of web based marketing in hotel industry : A case study of Arugambay based hotels
The main aim of the study is to evaluate
the potential adoption of web based marketing by the
hotels in the Arugambay, South Eastern Sri Lanka. In
order to achieve this, 83 hotels were selected from
Arugambay region. The data were collected through
questionnaires. The methodology adopted for this
study is case study research approach for which the
data gathered were qualitative as well as quantitative.
Findings show that there are three factors positively
affect the nature of adoption namely; individual
factors, firm resources, innovation attributes. This
indicates that when it comes to make decision of
whether to adopt the web-based marketing, perceived
innovation attributes come into play and exerts an
influence. The research results show that these factors
are relevant to sophisticated levels of adoption of webbased
marketing. Therefore it can be concluded that
there is a potential for web-based marketing adoption
in hotel industry in Arugambay, South Eastern Sri
Lank