Two new species and two new reports of Ulva L. (Ulvophyceae) from the coast of Karachi, Pakistan

Morphology and taxonomy of four species of Ulva i.e. U. anandii Amjad et Shameel sp. nov., U. bifrons Ardre, U. saifullahii Amjad et Shameel sp. nov. and U. taeniata (Setchell) et Gardner were described for the first time from Pakistan. Their anatomy has been investigated in detail and compared with the allied species. A taxonomic comment has been written on U. grandis Saifullah et Nizamuddin

A taxonomic study of some red algae commonly growing on the coast of Karachi

Eighteen commonly occurring species of marine benthic red algae, i.e., Asparagopsis taxiformis (Delile) Trevisan, Bangia atropurpurea (Roth) C. Agardh, Centroceras clavulatum (C. Agardh) Montagne, Calliblepharis fimbriata (Greville) Kiitzing, Coelarthrum muelleri (Sonder) B¢rgesen, Cottoniella filamentosa (Howe) B¢rgesen, Gracilariafoliifera (Forsskai) B¢rgesen, Halymenia porphyraeformis (B¢rgesen) Parkinson, Hypnea muscifor:mis (Wulfen) Lamouroux, Hypnea valentiae (Turner) Montagne, Laurencia obtusa (Hudson) Lamouroux, Me!anothamnus somalensis Bomet et Falkenberg, Porphyra vietnamensis Tanaka et Pham-hoang H6, Sarconema filiforme (Sonder) Kylin, Sebdenia flabellata (J. Agardh) Parkinson, Scinaia fascicularis (B¢rgesen) Huisman, Scinaia hatei B¢rgesen, and Solieria robusta (Greville) Kylin were collected from coastal areas near Karachi (Pakistan) and taxonomically investigated. All the investigated seaweeds are taxonomically known species. During this study, Melanothamnus somalensis is reported for the first time from northern Arabian Sea and Asparagopsis taxiformis, Bangia atropurpurea, Cottoniella filamentosa, Gracilaria foliifera, Halymenia porphyraeformis, Melanothamnus somalensis, Sarconema filiforme, Sebdenia flabellata, Scinaia fascicularis, and Solieria robusta are taxonomically described for the first time from the coast of Pakistan

Comparative haemagglutinic activity in the species of Caulerpa and Ulva (Chlorophyta) of Karachi coast

Aquous extracts of 24 species of green seaweeds, 13 of Caulerpa Lamour and 11 of Ulva Linn, were collected from the coastal areas near Karachi, Pakistan and tested for haemagglutination against human erythrocytes of blood groups A,B,AB and O and compared. All the species of Caulerpa and seven of Ulva exhibited a positive activity, the former genus (a member of Bryopsidophyceae) appeared to possess more phycohaemagglutinins than the latter (a member of Ulvophyceae). The haemagglutinic activity proved to be quite helpful in the distinction of various species of both the genera

Taxonomic study of brown algae commonly growing on the coast of Karachi, Pakistan

Fourteen commonly occurring species of marine benthic algae, i.e., Colpomenia sinuosa (Mertens ex Roth) Derbes et Solier, Dictyopteris australis (Sonder) Askenasy, Dictyota dichotoma (Hudson) Lamouroux D. dumosa Børgesen, D. hauckiana Nizamuddin, D. indica Sonder, D. maxima Zanardini, Hincksia mitchelliae (Harvey) Silva, Jolyna laminarioides Guimardes in Guimarâes et al., Padina tetrastromatica Hauck, Sargassum tenerrinum J. Agardh, Spatoglossum variabille Figari et De Notaris, Stoechospermum marginatum (C. Agardh) Kültzing and Stokeyia indica Thivy et Doshi, belonging to all three classes of Phaeophyta, were collected from coastal areas near Karachi, Pakistan and their taxonomy determined. Although all are taxonomically known species, Dictyota dichotoma, D. dumosa, D. hauckiana, D. indica, D. maxima, Jolyna laminarioides, Padina tetrastromatica, Sargassum tenerritnum and Stokeyia indica are described for the first time from the coast of Pakistan

Fatty acid composition of some brown seaweeds (Phaeophyta) from the coast of Karachi

Ten species of filamentous and multicellular thalloid algae (Phaeophyta) belonging to six genera of the class Dictyophyceae were collected from different seawater habitats of Karachi, Pakistan at the northern boundary of the Arabian Sea during September 1997 and July 1998. They were extracted in chloroform: methanol, saponified, subjected to column chromatography (CC, TLC), esterified and analysed for fatty acid (FA) composition initially by gas-liquid-chromatography (GLC) and finally by gas chromatography-mass spectrometry (GC-MS). Algae of the classes Laminariophyceae and Fucophyceae (Phaeophyta) displayed only a few SCFAs, PUFAs and substituted FAs, no VLCFA, C22 UFA, CFA, DCFA and monoynoic FA, large amount of C16:0, very large quantity of C18:1, very small RCCL and FA-diversity, C18 UFAs up to four DBs, C20 UFAs up to three DBs only. They were characterized by the largest amount of C18:1, lowest degree of unsaturation of C20 UFAs, lack of C22 UFAs, the shortest RCCL and the smallest FA-diversity as compared to other phyla

Fatty acid composition of more brown seaweeds (Phaeophyta) from the coast of Karachi

Six species of multicellular, thalloid, brown algae, belonging to five genera of the classes Laminariophyceae and Fucophyceae were collected from the coastal areas of Buleji near Karachi (Pakistan) during October 1997 and February 1998. They were extracted in chloroform: methanol, saponified, subjected to column chromatography (CC, TLC), esterified and analysed for fatty acid (FA) composition initially by gas-liquid-chromatography (GLC) and finally by gas chromatography-mass spectrometry (GC-MS). They displayed only a few SCFAs, PUFAs and substituted FAs, no VLCFA, C22 UFA, CFA, DCFA and monoynoic FA, large amount of CI6:0, very large quantity of C18:1, very small RCCL and FA-diversity, C18 UFAs up to four DBs, C20 UFAs up to three DBs only. They were characterized by the largest amount of C18:1, lowest degree of unsaturation of C20 UFAs, lack of C22 UFAs, the shortest RCCL and the smallest FA-diversity as compared to other phyla

Fatty acid composition of three species of Hypnea (Gigartinales, Rhodophyta) from Karachi coast

Hypnea musciformis (Wulf.) Lamour., H. pannosa J. Ag. and H. valentiae (Turn.) Mont., collected from the northern Arabian Sea coast of Pakistan, have been investigated for their fatty acid compositions through GC-MS. Palmitic acid was present in largest quantity (55-57%) and oleic was the major (7.6-8.4%) unsaturated fatty acid. Pentacosanoic and hexacosenoic acids are being reported for the first time from any species of Hypnea. The three species differed remarkably due to their habitat ecology

Taxonomy of the genus Iyengaria Borgesen (Phaeophycota) from coastal waters of Karachi, Pakistan

Globular, hollow and stellate thalli of the brown algal genus Iyengaria were collected from various coastal areas of Karachi and taxonomically investigated. This study revealed the presence of two species i.e. I. stellata (Børgesen) Børgesen and a new species, I. lobocylindrica Aisha et Shameel. The new species is characterized by the thin walled thallus, hollow projections, cortex not differentiated into inner and outer portion, absence of phaeophycotaen hairs, and thin walled plurilocular sporangia with rectangular locules. Its thalli are lobed in early stages but gradually become cylindrical.Представлены результаты таксономического исследования представителей бурых водорослей рода Iyengaria, шаровидные, полые и звездообразные талломы которых были отобраны из различных прибрежных зон Карачи. Как показало исследование, талломы относятся к двум видам этого рода: I. stellata (Børgesen) Børgesen и новому виду I. lobocylindrica Aisha et Shameel. Отличительные признаки нового вида – тонкостенный таллом, полые выступы, кора не дифференцирована на внутреннюю и внешнюю, волоски отсутствуют, спорангии тонкостенные, многокамерные с прямоугольными ячейками. Молодые стадии имеют лопастное строение, но постепенно талломы становятся цилиндрическими

Demographics Factors and Perception of Brand Consciousness: A Cross-Sectional Study of Basic Clothing Brands in Karachi Pakistan

The purpose of this study is to investigate the purchasing power of Pakistani consumers and to recognize the key elements of branding conditions that affect consumers' buying habits against the latest fashion items. The aim of the study is to identify the importance of clothing brands according to demographic factors, including gender, income, age, and education. We applieddescriptive analysis; chi-square and correlation test were used to analyze the collected sample size of 500 surveyed real-time shoppers selected through non-probability convenience sampling bases from 40 different malls and outlets which are selected through randomly. A research questionnaire was prepared to determine the demographic factors and branded clothes preferences that have an impact on Pakistani consumer’s choices.The study concluded that the demographic factor age hasa significant association with preferences of branded clothes. The demographic factors such as gender, income, and education have an insignificant association with preferences of branded clothes. The results revealed that more or less 50% respondent of all age groups agreed that brand is quite important while considering and purchasing clothes. Strong brand preferences of age group between 18-25(17%), followed by 36-45 (14%), 26-35 (13%), 46 years and above almost 10%. The correlation results concluded that the preferences of branded clothes significantly correlates with price and reference group whereas insignificantly relates with retailer efforts and promotional incentives.We further concluded that age is the vital demographic indicator for stitched garment marketers as well as reference group and price must be considered because both variables are positive and significant influences on branded clothes preferences according to our research findings. DOI: 10.7176/IKM/9-6-02 Publication date:June 30th 201