Marketing of Information Products and Services through Library Websites: An Analytical Study of Indian Central University Library

This paper examines the present status of Indian Central University Library websites especially pertaining to marketing of library and information products and services. The purpose of this study is to assess the libraries’ efforts in marketing of library products and services through their websites. In this study library websites were analyzed and evaluated using a checklist prepared with the help several studies. A total of 48 central university library websites were examined during 15th March 2019 to 10th April 2019. The Websites were observed multiple times to insure the outputs. The study bore it out that the websites are not well designed for marketing of library. The libraries were not maximizing their efforts in promotion, providing research support services, user awareness services/programmes, and new arrivals/editions service except few libraries. The libraries are also lacking in arrangement of information sources for differently abled clienteles. The study is confined only in the Indian Central University Libraries. Hence, the results are matter of concern in generalizing to others. Since, the study is unique in itself in Indian scenario so the results are worthy and may act as a mirror to the existing and upcoming libraries

OPINION OF THE ACADEMICS ON THE APPLICATION OF SOCIAL MEDIA IN TEACHING AND RESEARCH: A CASE STUDY OF PONDICHERRY UNIVERSITY

ABSTRACT This study explores the feasibility of using social networking sites for teaching and research purposes based on the opinion of faculty and research scholars of various departments that belong to science and technology schools in Pondicherry University. The data were collected through questionnaire using simple random sampling from 22 faculty members and 76 research scholars. The result revealed that majority of the respondents was in favour of using social networking sites for academic purposes. 77.65% of them used Research Gate and Academia.edu was used by 64.89% of the respondents. More than 50% of the respondents opined that privacy policies of SNS are effective and 55.31% of the respondents are satisfied with the use of Social networking sites

Marketing of Information Products and Services through Library Websites: An Analytical Study of Indian Central University Library

This paper examines the present status of Indian Central University Library websites especially pertaining to marketing of library and information products and services. The purpose of this study is to assess the libraries’ efforts in marketing of library products and services through their websites. In this study library websites were analyzed and evaluated using a checklist prepared with the help several studies. A total of 48 central university library websites were examined during 15th March 2019 to 10th April 2019. The Websites were observed multiple times to insure the outputs. The study bore it out that the websites are not well designed for marketing of library. The libraries were not maximizing their efforts in promotion, providing research support services, user awareness services/programmes, and new arrivals/editions service except few libraries. The libraries are also lacking in arrangement of information sources for differently abled clienteles. The study is confined only in the Indian Central University Libraries. Hence, the results are matter of concern in generalizing to others. Since, the study is unique in itself in Indian scenario so the results are worthy and may act as a mirror to the existing and upcoming libraries