OPINION OF THE ACADEMICS ON THE APPLICATION OF SOCIAL MEDIA IN TEACHING AND RESEARCH: A CASE STUDY OF PONDICHERRY UNIVERSITY

Abstract

ABSTRACT This study explores the feasibility of using social networking sites for teaching and research purposes based on the opinion of faculty and research scholars of various departments that belong to science and technology schools in Pondicherry University. The data were collected through questionnaire using simple random sampling from 22 faculty members and 76 research scholars. The result revealed that majority of the respondents was in favour of using social networking sites for academic purposes. 77.65% of them used Research Gate and Academia.edu was used by 64.89% of the respondents. More than 50% of the respondents opined that privacy policies of SNS are effective and 55.31% of the respondents are satisfied with the use of Social networking sites

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