Search Engine Optimisation in UK news production

This is an Author's Accepted Manuscript of an article published in Journalism Practice, 5(4), 462 - 477, 2011, copyright Taylor & Francis, available online at: http://www.tandfonline.com/10.1080/17512786.2010.551020.This paper represents an exploratory study into an emerging culture in UK online newsrooms—the practice of Search Engine Optimisation (SEO), which assesses its impact on news production. Comprising a short-term participant observational case study at a national online news publisher, and a series of semi-structured, in-depth interviews with SEO professionals at three further UK media organisations, the author sets out to establish how SEO is operationalised in the newsroom, and what consequences these practices have for online news production. SEO practice is found to be varied and application is not universal. Not all UK news organisations are making the most of SEO even though some publishers take a highly sophisticated approach. Efforts are constrained by time, resources and management support, as well as off-page technical issues. SEO policy is found, in some cases, to inform editorial policy, but there is resistance to the principal of SEO driving decision-making. Several themes are established which call for further research

Towards experience management for Search Engine Optimisation

Websites of Small and Medium-sized Enterprises (SMEs) can gain an added advantage by getting listed in the search engine’s results page during the search sessions of the searchers. The Search Engine Optimisation (SEO) enables websites to become visible in search engines during search sessions for its featured products or services. It generates additional revenue for the websites. SEO is a complex technique. Its knowledge and experience gained from optimising websites in the past is highly valuable and applicable to optimise websites. This paper dis- cusses the problem of optimisation of websites based on the experience gained by the authors from optimisation of several case study websites. Process models have been generated in order to capture experience of implementing essential elements of SEO and to explain the procedure of implementation of the fundamental on-page SEO techniques that yielded results for the case study websites

A Note on the Stringy Embeddings of Certain N = 2 Dualities

Seiberg-Witten theory can be embedded in F-theory using D3 branes probing an orientifold geometry. The non-perturbative corrections in the orientifold picture map directly to the instanton corrections in the corresponding gauge theory that convert the classical moduli space to the quantum one. In this short review we argue that the recently proposed class of conformal Gaiotto models may also be embedded in F-theory. The F-theory constructions help us not only to understand the Gaiotto dualities but also to extend to the non-conformal cases with and without cascading behaviors. For the conformal cases, the near horizon geometries in F-theory capture both the UV and IR behaviors succinctly.Comment: 6 pages, LaTeX, Based on the talk given by K. D at the Theory Canada Conference June 2012; v2: Typos corrected and references adde

SEO-оптимізація як сучасний інструмент інтернет-маркетингу

У роботі досліджено основні складові поняття SEO-оптимізації, систематизовано й наочно подано його різновиди та категорії. Визначено місце та роль маркетолога в процесі оптимізації сайта. Запропоновано комплекс заходів з SEO-оптимізації для інтернет-магазину комп’ютерної техніки, визначено їхній порядок і ефективність застосування. При цитуванні документа, використовуйте посилання http://essuir.sumdu.edu.ua/handle/123456789/29141В работе исследовано основные составляющие определения SEO-оптимизация, систематизировано и наглядно представлено его разновидности и категории. Определено место маркетолога в процессе оптимизации сайта. Предложено комплекс мероприятий по SEO-оптимизации для интернет-магазина компьютерной техники, определено их порядок и эффективность использования. При цитировании документа, используйте ссылку http://essuir.sumdu.edu.ua/handle/123456789/29141In work main components of SEO determination were researched, its kinds and categories are systematized and visually provided. Place of marketing expert in site optimization was determined. Complex of SEO actions for computer equipment Internet shop is offered, their order and efficiency of use are determined. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/2914

KSU Chorale Ensembles

Leslie J Blackwellhttps://digitalcommons.kennesaw.edu/musicprograms/1661/thumbnail.jp

An Evening With Schubert

Kennesaw State University School of Music presents A Night with Schubert, directed by Dr. Leslie J. Blackwell.https://digitalcommons.kennesaw.edu/musicprograms/1725/thumbnail.jp

ECommerce of the Spanish online pharmacies: web design and visibility on the Internet

En el trabajo presentado realizamos un estudio empírico que parte de la selección de las farmacias españolas online que venden por Internet mejor posicionadas en SEO. Mediante la utilización de una serie de herramientas online gratuitas hemos analizado sus diseños web, con especial mención al diseño web adaptativo, a la usabilidad y a la accesibilidad, así como su visibilidad en la Red y presencia en los medios sociales. Estas farmacias objeto del estudio presentan un nivel de SEO elevado, al igual que usabilidad y visibilidad, con presencia en las principales redes sociales Facebook y Twitter, mostrando carencias en la accesibilidad y adaptación de sus diseños web al comercio electrónico móvil.The work presented perform an empirical study of the Spanish selection of online pharmacies that sold in Internet with best SEO position in Google. We have analyzed, with free online tools, their web design, with special mention of the adaptative web design, usability and accessibility, and the visibility on the Web and social media presence. The sepharmacies under study exhibit a high level of SEO, usability and visibility, with presence in major social networks Facebook and Twitter, showing gaps in accessibility and adaptation of web designs for mobile commerce

Surgical Ethics Online Needs Assessment and Pilot Curriculum

National undergraduate medical student curriculums dedicated to the ethical practice of surgery are lacking. To that end, we propose a Surgical Ethics Online (SEO) course. SEO will be undertaken during third year medical school surgical clerkships at Virginia Commonwealth University School of Medicine (VCU-SOM). SEO is an online collaborative educational program centered around clearly defined objectives that focus on the principles of clinical ethics. Learners will be evaluated with a pre- and post-program assessment as well as with online discussion forum evaluation. The program will be formally distributed to VCU-SOM in the fall of 2018. An abridged pilot and needs assessment instruments will be obtained in the spring of 2017