1 research outputs found
Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions
- Author
- Adam B Jaffe
- Alfred Rappaport
- Alina Sorescu
- Alon Brav
- Amit Goyal
- Andrew Ang
- Ariel Pakes
- Avanidhar Subrahmanyam
- Barry Bayus
- Brad Barber
- Brett Trueman
- Brown
- Carol J Simon
- Christopher Ittner
- Claes Fornell
- Clive W J Granger
- Dan Horsky
- David A Aaker
- David Aaker
- David Aaker
- Debanjan Mitra
- Dmitri Markovitch
- Dmitri Markovitch
- Dominique Hanssens
- Dominique M Hanssens
- Dun Gifford
- Eric Ghysels
- Erik R Sirri
- Eugene F Fama
- Eugene F Fama
- Eugene Fama
- Eugene Fama
- Eugene Fama
- Eugene Fama
- Eugene Fama
- Eugene W Anderson
- Gerard J Tellis
- Gupta
- Gustavo Grullon
- Gustavo Grullon
- H Mcfarland
- Hyun Shin
- Inge Geyskens
- J Agarwal
- James Hamilton
- John R Graham
- Katrijn Gielens
- Koen Pauwels
- Koen Pauwels
- Laura Frieder
- Lawrence D Brown
- Leigh Mcalister
- Lynette Mathur
- Lynette Mathur
- M E Barth
- Marc Fischer
- Mark Mitchell
- Michael J Brennan
- Michael J Brennan
- Mittal
- N Jegadeesh
- Natalie Mizik
- Natalie Mizik
- Natalie Mizik
- Natalie Mizik
- Neil A Morgan
- Nick Wingfield
- Pauwels
- Peppers Don
- Phillip Nelson
- Pravin Nath
- Prem C Jain
- Raji Srinivasan
- Ramesh K S Rao
- Ray Ball
- Reuters
- Richard H Thaler
- Robert C Blattberg
- Robert J Shiller
- Robert Jacobson
- Senthil Mullainathan
- Shlomo Benartzi
- Shuba Srinivasan
- Shuba Srinivasan
- Shuba Srinivasan
- Srivastava
- Steven Gallaher
- Sunil Gupta
- Thomas J Madden
- Thomas S Gruca
- Vincent Nijs
- Vithala R Rao
- Zvi Griliches
- Publication venue
- 'Elsevier BV'
- Publication date
- 01/01/2008
- Field of study