2 research outputs found
Events and festivals contribution for local sustainability
Festivals can improve the image of host communities, making them an appealing destination and boosting local economy. However, it is hard to measure their actual impact, which is a key factor to justify governmentsâ initiatives. This study aims to verify how accurate direct expenditure analysis can be. First, the impact of new visitorsâ expenditure is calculated based on a survey. Then, consumption indicators are used to forecast the actual economic impact of the festival. Finally, both results are compared. Even though the values gathered with consumption indicators are only a lower bound of the festivalâs impact, this study found that assessing expenditure intentions during the festival leads to impact estimates that can be three times higher. The theoretical contribution of this study is to identify direct expenditure analysis weaknesses and how to reduce their effectsinfo:eu-repo/semantics/publishedVersio