21 research outputs found
Konakalma İşletmelerinin Sosyal Medya Kullanım Şekillerinin Tüketici Satın Alma Niyeti Üzerindeki Etkisi The Affect of Social Media Usage Forms of Accomodation Businesses on Consumer’s Purchasing Intentions
İnternetin yaygınlaşması ve kullanımın artışı aynı zamanda sosyal medyanın
kullanımını ve etkisini arttırmıştır. Sosyal medyanın, seyahat edenlerin turistik ürün
tercihleri ve karar verme süreci üzerindeki etkisi de yadsınamaz derecede büyük bir
öneme sahiptir. Bu bağlamda çalışmanın amacı konaklama işletmelerinin (K.İ) sosyal
medya kullanım şekillerini ortaya çıkarmak ve bu kullanım şekillerinin tüketicilerin
satın alma niyetleri üzerinde etkisini incelemektir. Bu amaç doğrultusunda son bir yıl
içerisinde turizm faaliyetlerine en az bir kez katılmış tüketicilerden basit
tesadüfiörnekleme yöntemi ile seçilen 1101kişiye anket uygulanmıştır. Elde edilen
veriler istatistik paket programı aracılığıyla analiz edilmiştir. Araştırmanın sonuçlarına
göre, K.İ.’ninsosyal medya kullanım şekilleri somutlaştırma1, somutlaştırma2,
sosyalleşme, mobilleşme ve oyunlaştırma olarak ifade edilen beş boyutta ortaya
çıkmıştır. Bununla birlikte K.İ.’nin, sundukları hizmetlerin tüketicilerin zihninde
somutlaşması adına, sosyal ağlarda gerçekleştirdikleri paylaşımlarından video ve
resimlerin diğerlerine göre daha etkili olduğu, diğer tüketicilerinK.İ.’ninprofillerinde
yaptıkları paylaşımlardan ise çevrimiçi metinsel içeriklerin diğer paylaşımlarına göre
daha etkili olduğusonucuna ulaşılmıştır. Son olarak regresyon analizi sonuçlarına göre
K.İ’nin sosyal medya kullanım şekilleri tüketicilerin satın alama niyetlerini etkilemekte
ve tüketicilerde konaklama işletmelerine ilişkin satın alma niyeti oluşması üzerindeki
değişimlerin %30’nun işletmelerinin sosyal medya kullanım şekillerinden kaynakladığı
gözlemlenmektedir.
The aim of this study, to find out forms of social media usage of accommodation
businesses (A.B.) and to examine the influence of these forms on consumers purchasing
intentions. In accordance with this purpose, a questionnaire was applied to 1101
individuals selected by probabilistic sampling method from consumer who participated
in tourism activities at least once in the last one years. The obtained data were analyzed
by statistical package program. Social media usage forms of accommodation businesses
were uncovered in five dimensions which are expressed as concretisation1,
concretisation2, socialization, mobilization and gamification. However,as a results of
survey, for the concretization of the services offered by the accomodaiton businesses in
the minds of consumer, video and images which are shared by the A.B. in social
networks, more effective than the other, othervise the textual contents which are shared
by the other consumer in the hotel social media profils and in the social Networks, more
effective than the other shared videos, images etc. Finally, according to results of the
regression analysis, it’s observed that A.B’s social media usage forms affect consumer’s
purchasing intentions. Also 30% of the changes in consumer’s purchasing intentions on
the A.B. are caused by usage of social media by A.B
Otel İşletmeleri Instagram Paylaşımlarının Sosyal Medya Pazarlaması Kapsamında İçerik Analizi Yöntemi İle Değerlendirilmesi - Evaluation of Hotel Management Instagram Sharings with Content Analysis Method Within Social Media Marketing
It is seen that usage of social media in order to communicate with consumers to
have relation and to create awareness of brand has increased dramatically in tourism
sector as well as in other sectors. There are some risks during buying process for
travellers due to difficulty in deciding before consumption since tourism product
depends on experience and abstract structure of service provided. Therefore, social
media tools which provides high quality visualizations that supports communication
efforts of hotel managements with consumers and making the service concrete become
important. Depending on that, the main aim of this study examination of applications of
hotel managements on Instagram as a photo based social media tool and analyzing
whether there is a difference between their photo preferences depending on their type or
not. Based on this aim, between 10-15 August, 2015, sharings of hotel managements
which are within the best hotel category for Turkey advertised by TripAdvisor and
which use Instagram are examined by content analysis method. Also chi-square is used
to analyze whether there is a relationship between types of hotel managements and their
sharings or not. Kruskal Wallis H is used in order to determine whether there is a
relationship between content themes and interaction of followers with the management.
Accoırding to results of the study, photo sharings of managements fall under 11 themes,
it is seen that there are significant differences between sharings of city and coast hotels.
Besides, some suggestions are offered for hotel managements at the end of the study
Repeated dose of ketamine effect to the rat hippocampus tissue
Aim: We aimed to determine the neurotoxic effect of repeated ketamine administration on brain tissue and if neurotoxic effect was present, whether this effect continued 16 days later using histological stereological method, a quantitative and objective method. Materials and Methods: Female rats were divided into three groups, each containing five rats. Rats in Group I were given 0.9% saline solution 4 times a day for 5 days. The rats in Groups II and III were given ketamine as intraperitoneal injections. Rats in Groups I and II were sacrificed on 5 th day while the ones in Group III on 21 st day. Cornu ammonis (CA) and gyrus dentatus (GD) regions in hippocampus tissue of rats were studied using optic fractionation method. Findings: There were significantly less number of cells in hippocampal CA and GD regions of rats from Groups II and III compared to the ones from Group I. Difference in cell number was also significantly higher in Group III than in Group II, but this difference was not as pronounced as the one between Groups III and I. Conclusion: Repeated ketamine doses caused neurotoxicity in rat hippocampus