A New Chapter in the Evolution of Right-wing Populist Electoral Winning Formulas : The Implementation and Impact of Portfolio Diversification in Austria

Right-wing populist parties (RPPs) have been exceptionally successful in Austria since the mid-1980s. Since the mid-2000s, the Freedom Party (FPÖ) has faced challengers from within its own party family despite its continuing effort to adapt to shifting electoral markets. We argue that the exceptionally high vote shares secured by competing RPPs in multiple rounds of general elections can be attributed to a new winning formula of portfolio diversification. Supply-side data show that the FPÖ and its rivals varied widely in their policy-based and non-programmatic efforts of linkage building with voters. Using ESS data, we find evidence in the class basis of party electorates that suggests patterns of diversified linkage efforts expanded the joint voter base of RPPs by gaining support among groups of voters hitherto not resonating with RPPs while holding on to the vote of their core constituency. In addition, portfolio diversification plausibly allows RPPs to moderate some of their specific electoral vulnerabilities (e.g. cross-class appeal, repercussions of participation in government)

Campaigning Against Europe? The Role of Euroskeptic Fringe and Mainstream Parties in the 2009 European Parliament Election

In this article, we analyze political parties' campaign communication during the 2009 European Parliamentary election in 11 countries (Austria, Bulgaria, Czech Republic, Germany, Hungary, The Netherlands, Poland, Portugal, Spain, Sweden, and the UK). We study which types of issues Euroskeptic fringe and Euroskeptic mainstream parties put on their campaign agendas and the kind and extent of EU opposition they voice. Further, we seek to understand whether Euroskeptic and non-Euroskeptic parties co-orient themselves toward each other within their national party systems with regard to their campaigns. To understand the role of Euroskeptic parties in the 2009 European Parliamentary elections, we draw on a systematic content analysis of parties' posters and televised campaign spots. Our results show that it is Euroskeptic parties at the edges of the political spectrum who discuss polity questions of EU integration and who most openly criticize the union. Principled opposition against the project of EU integration, however, can only be observed in the UK. Finally, we find indicators for co-orientation effects regarding the tone of EU mobilization: In national political environments where Euroskeptic parties strongly criticize the EU, pro-European parties at the same time publicly advance pro-EU positions