As motivações do turista de aventura e a imagem dos destinos

O turismo de aventura é entendido como a deslocação de pessoas para espaços naturais, motivadas pela atração, pelo desconhecido e pela vontade de enfrentar situações de desafio físico e emocional (Beni, 2003). Este tipo de turismo impulsiona a prática de atividades físicas, que tem por intuito abranger emoções e riscos controlados, obrigando a técnicas e equipamentos particulares, garantindo a segurança de quem o pratica (Fernandes, 1998). O objetivo deste trabalho em progresso é analisar o perfil dos turistas de aventura na região Centro de Portugal, especificamente estudar as variáveis de motivação, risco e imagem. Pretende-se avaliar os diversos aspetos e elementos inerentes à prática deste tipo de turismo: o que motiva e influencia os turistas para o seu consumo, avaliar o risco como fator motivacional, bem como a imagem que um turista tem de um destino de aventura e de si mesmo após o consumo do produto.info:eu-repo/semantics/publishedVersio

Guimarães – Capital da Cultura 2012: Satisfação e comportamento dos visitantes

O turismo cultural é uma das áreas que tem suscitado interesse por parte dos turistas que, cada vez mais exigentes, procuram experiências marcantes. O aumento de visitantes em locais históricos, sítios arqueológicos, museus e outros locais, para participar e experimentar rituais e festividades tradicionais mostra o interesse crescente por este tipo de turismo. Os turistas culturais são altamente seletivos no consumo de recursos patrimoniais considerando, na maioria dos casos, o património tradicional uma mais-valia procurando a história e o mistério que envolve cada património a visitar (Besculides, Lee & Peter, 2002). O turismo cultural é um produto com um mercado vasto, mas com uma necessidade reforçada de ser diferenciador devido ao tipo de consumidor seletivo e exigente. O principal objetivo deste trabalho é avaliar as motivações e satisfação dos turistas que participaram no evento Guimarães – Capital Europeia da Cultura 2012 (CEC 2012).info:eu-repo/semantics/publishedVersio

TerrorScale: A Scale to Measure the Contact of International Tourists with Terrorism

Terrorism is unfortunately part of our lives and will not simply disappear. Accepting its presence, the management and prevention of its negative consequences is a key issue. This is imperative not only for countries where terrorist attacks occur, but also for countries that may be affected indirectly. It is necessary to further consider this issue and create more effective instruments for crisis management, ideally based on cooperative solutions among industry, government agencies and tourism-related academic institutions. Although research on terrorism has been undertaken in the tourism domain, the specific concept of tourists’ contact with terrorism has never been operationalized. In this paper we develop a scale that measures the contact of tourists with terrorism. Insights from an empirical study of 600 international tourists indicate that this multi-dimensional scale incorporates three types of contact: 1) Direct, 2) Indirect and 3) Attention to/ Interest in Terrorism on the Media. Discussion centers on implications of this scale for theory development and in the context of strategic destination crisis management decisions. Directions for future research are also presented

Comparing CB-SEM and PLS-SEM Results: An empirical example

Many scholars view PLS-SEM as less rigorous than CB-SEM, namely due to is less restrictive assumptions. The main objective of this research is to compare the results of both approaches, for a given model, to examine if there are, indeed, noteworthy differences. The study shows that the results obtained in both approaches are very similar. These findings provide useful insights to researchers

Dark Tourism: Concepts, Typologies and Sites

Dark Tourism, understood as the type of tourism that involves a visit to real or recreated places associated with death, suffering, misfortune, or the seemingly macabre, is not a new concept, even from a touristic point of view. In fact, places of war, disasters, death and atrocities always fascinated humans and are subject to visits. People have long been drawn, purposefully or otherwise, towards sites, attractions or events linked in one way or another with death, suffering, violence or disaster. The concept of dark tourism has been designed and studied for the last years and many are the destinations around the world where it has been implemented, playing an important role in both a country’s economy and its image. However, there is a gap in literature about this specific type of tourism. The main goal of this paper is to present a literature review about this new tourism product where the thrill seeking is the main motivation. Specifically, it’s our intent to present some Dark Tourism definitions, history and evolution, as well as, to introduce its typologies and identify the most important dark tourist sites all over the world

Export Market Effectiveness: The Role of Export Commitment, Innovativeness and Marketing Capabilities

Drawing on the resource-based view, this study investigates the way that export commitment and innovativeness contribute to marketing capabilities development, and the effect of all these factors on export market effectiveness. We use a survey data of 202 exporting manufacturing firms based in Portugal to test the relationships between the constructs analyzed in this study. The findings demonstrate that a high export commitment tends to cultivate a higher degree of innovativeness, which in turn allows firms to develop superior marketing capabilities (i.e., pricing, new product development, marketing communication and distribution capabilities). Export commitment and new product development capability have a direct impact on export market effectivenes

The Infosource Scale: a Measure to Assess the Importance of External Tourism Information Sources

Information sources have long been considered an important variable in understanding consumer purchasing behaviors. Although research on information sources has been performed in a wide range of social disciplines, this variable has never been operationalized in a services marketing context. In this paper we develop a scale that measures the importance of information sources to the selection of tourism services. Insights from an empirical study of 350 tourists indicates that this multidimensional scale incorporates five types of information sources: 1) media, 2) institutional brochures, 3) commercial brochures, 4) travel agents, and 5) internet. Discussion centers on implications of this scale to theory and managerial development of tourism and services strategies. Directions for future research are also presented.N/

Pedagogical affect, student interest, and learning performance

Using a sample of more than 1000 students, this study reveals that students’ perceived learning depends directly on their interest, pedagogical affect, and their learning performance and indirectly on the student–instructor interaction, the instructor's responsiveness, course organization, the instructor's likeability/concern, and the student's learning performance. Likeability/concern indirectly affects student interest by influencing learning performance. The results yield recommendations for schools, department heads, and university administrators.This research was funded by a research grant from NOVA EGIDE to Luís Filipe Lages. The authors acknowledge the two anonymous JBR reviewers for their feedback on a previous version of the article

Holistic tourism: Motivations, self-image and satisfaction

Holistic tourism has become a new and alternative form of tourism and an important trend among tourists who seek programs and experiences that would allow them to achieve balance between mind, body and soul. Choosing holistic tourism means that a tourist can enjoy a different and full experience which goes beyond the simple contact with cultures, people, places or landscapes. It focuses on self-transformation and on an attempt of people understanding more about themselves. It is crucial we understand each person´s view about this new type of tourism since this perspective will surely bring potential new investors to this product. Knowing what every tourist values, feels and needs- in terms of personal fulfillment- can turn this new type of tourism into a competitive one. This study includes an empirical research conducted through questionnaires to 300 holistic tourists in four different Portuguese destinations: Azores, Gerês, Lisbon and Algarve. The results allowed a better understanding of the holistic tourists’ characteristics, their main motivations, self-image perception and satisfaction levels while taking part in holistic tourism.Polytechnic Institute of Viseu, the Center for Studies in Education, Technologies and Health (CI&DETS) and the Portuguese Foundation for Science and Technology (FCT).info:eu-repo/semantics/publishedVersio

WINE ROUTES: DEVELOPMENT OF WINE REGIONS AND LOCAL COMMUNITIES

Wine tourism an emerging tourism product, has an increasingly important role in the wine regions’ development and promotion (Bras, 2010). Wine tourism was born from the union of two completely different industries (Hjalager & Richards, 2002): wine industry which is typically oriented to the product and for the wine production and tourism which works to accommodate the tourist. Each wine-growing region has been developing various forms of wine tourism, through wine fairs and festivals, the constitution of wine museums and enoteca / interpretation centers, visits to wineries and cellars, visits to vineyards and farms, wine tastings, wine-growing spas, wine-growing villages and wine routes (Costa, 2014). Wine routes are privileged instruments for the organization and dissemination of wine tourism (Correia, 2005), were created in Europe from the post-war period (Hall & Mitchell, 2000) and comprise one or more signaled pathways that run through a wine region (Brás, Costa, & Buhalis, 2010). Wine routes can help redesign the economies of rural areas (Scherrer, Alonso, & Sheridan, 2009), are an important tourist product in the world (Correia, Passos Ascenção, & Charters, 2004). The National Tourism Strategic Plan (2012), have on the analysis of the great trends of international demand, identified the gastronomy and the wine as one of the ten strategic products for the development of the national tourism (MEE, 2012). The cultivation of vines and the consumption of wine in Portugal are older than their own nationality (Hall & Mitchell, 2000). Wine consumption is associated with relaxation, social interaction and hospitality (Barber, Taylor & Deale, 2010). Portugal is one of the largest wine producers in the world (IVV, 2014). Wine production is one of the activities that have contributed most to the development of the economy (Guedes, 2006). The wine routes are one of the most visible aspects of the practice of wine tourism in Portugal (Simões, 2008). They were created by the initiative of wine producers in 1993 to increase the promotion and sale of their products and to develop the tourism potential of the different wine-growing regions in several areas, such as: culture, history, traditions, built heritage and landscape (Costa & Kastenholz, 2009). Wine routes are nowadays considered as a tourism product with great potential for the development of tourist destinations (Jurincic & Bojnec, 2009). This work aims at analyzing wine routes as a means of developing wine-growing regions, economically, socially and environmentally, and as an opportunity to promote positive images of wine-growing regions, using as a methodological support a literature review. It is also intended to propose an empirical study of the two aspects of wine routes in Portugal: (i) supply, in particular the characteristics and conditions of the routes; and (ii) search, specifically the profile of the wine tourist, his motivations, image of the wine tourism destinations and their degree of satisfaction