\u201cI\u2019d like to, but I can\u2019t\u201d. Store Brands\u2019 limited exploitation of the Gluten-Free opportunity

Over recent years, Free-From food products have shown a significant increase in consumption internationally. Retailers from the Modern Grocery Distribution (MGD) are taking advantage of this positive trend by extending their assortment in the area, thus benefitting remarkably in terms of sales and margins. The present work is focused on the Gluten-Free segment; through an analysis of Italian IRI sell-out data from 2014 to 2019, our results show a considerably positive sales increase, albeit slightly diminishing during the last two years. However, Store Brands (SBs) are only partially exploiting this opportunity since their contribution to the overall turnover of Gluten-Free products has been limited; this is mainly due to a lack in assortment depth

Community Branding (Co-Bra): A Collaborative Decision Making Process for Urban Regeneration

The paper introduces a methodology for a learning and negotiation process that supports urban regeneration, combining management models and multi-criteria/multi-group evaluation methods. The purpose concerns the urban regeneration issue in an interdisciplinary complex decisional context where Place Branding, Community Planning, Community Impact Evaluation, and Place Marketing interplay in a decision-making process named “Community Branding (Co-Bra)”. The processing of data and information elaborated by PROMETHEE (Preference Ranking Organisation METHod for Enrichment Evaluations) is crucial for providing the decision-maker with a ranking of alternatives based on preference degrees. Starting from the analysis carried out for Matera ECoC 2019, the case study of Pisticci (MT), the third-largest town in Basilicata (Italy), tested the methodological approach. The choice of a multidimensional approach, focused on the recognition of social, economic and cultural resources, provides strategies of enhancement of cultural heritage and community network by a “community hub”, called “PLUS – Pisticci Laboratorio Urbano Sostenibile” (Pisticci Sustainable Urban Lab)